1. or 10 ways to get your club noticed
Public Image Top 10
or 10 ways to get your club noticed

2. 10) Memorable means Consistent
We have a GREAT brand
Our clubs are autonomous but we all share the same values and passion
Using the Rotary Mark helps us share that message
In 2012 Rotary launched it’s updated brand with new messaging. One of our greatest strengths is when we’re joined together in service. It’s in our best interest to adopt a consistent look.

3. 9) Your Phone can be your best Advocate
Photos
Video
Posting on Social Media
It seems almost everyone is walking around with a smart phone these days – which means you have instant access to stills, videos and can upload them directly to social media or send them to someone that can.

4. 8) Make Photos Fun
You can capture Rotary “in the moment” by taking fun photos, short video clips or live streaming – capture your club and members out and about, active and engaged, up close and personal. Action shots – that’s not a posed picture handing over a check.

5. 7) Staying Active in Social Media
Set up a weekly schedule
Have 2 or 3 admins
Talk about other organizations you partner with
Use the events feature to generate buzz
Your cover photo is the most important real estate
Milestones
When each member likes a post is shows up in their newsfeed for a little while
When each member shares a post it is on their home page for all to see
You can share the work of social media, but it helps to have a plan!
Teach your members how to engaged with social media. Have a meeting where personal digital devices (smart phones, tablets) are required and you fine those that don’t have them 

6. 6) Social Goes Beyond Facebook
Add Rotary to your individual profiles on LinkedIn, Instagram, Twitter, Pinterest and more
Share photos or status updates about your activities with your Rotary Club
Don’t be a closet Rotarian. Do your social media profiles show your Rotary involvement? You can fill out ‘volunteer’ profiles on LinkedIn. You can name Rotary as an organization you work for, even though it’s on a volunteer basis.

7. 5) Your Web Site google.com/analytics
If you can’t see it clearly on a phone or ipad – it can not be seen
Maintain up to date information
Use the rotary mark
google.com/analytics
Have you ever looked at your club’s website on your phone? You should! Make sure it’s mobile friendly. If you’re a ClubRunner site you can take advantage of new themes that are mobile-friendly. Our District site was changed over at start of October (2016).
Be sure you are featuring the Rotary brand, and that it’s current! No old themes And no legacy wheels.

8. 4) / Newsletters
Engaged Rotarians are passionate about what they do and love sharing it
Include an sign up on your web site.
Lots of different options
Mailchimp – free
Clubrunner
Constant Contact
Keep in touch with members, and make it easy for others to stay in touch with you. Includes subscription, and also include prominent links to your social media presence at club website.

9. 3) Be friends with the Press
Google your club name “My Town Rotary Club” click on news
Follow up Event Announcements with Post event results
Submit to local calendars, photos collections, etc
Use those engaging photos when it comes to earning editorial press coverage, and don’t forget to report before, during and after the event. There are more online, free resources than ever available to help you promote events.
NOTE – Building Media / Public Image Contact Database
In any given town you’re not going to have an endless list of media targets. Take the time to figure out who they are – and find out:
Do they have a social media presence that would allow post by club?
Do they have an online calendar at their website that allows you to post on club’s behalf?
Expand this list to include:
Chamber of Commerce – assuming they allow releases to members
Local young professionals organizations
Key contacts in schools, community college, vocational training programs
Partner organizations (e.g. nonprofits, corporate sponsors)

10. 2) Buy ads in your Regional Paper
Artwork – use a caption
Titles
Body / Copy
Contact Info
You can join forces with other clubs, leverage funds and get better coverage/reach. You could almost use a tagline “Google Your Town Rotary Club” to find a club near you.

11. 1) YOU
At the end of the day, we’re all Rotarians and each of us has a story. Share it. Encourage others do the same.

12. Resources How to set up an account on Rotary.org
Use the Sign In / Register button, followed by the Create Account button. After answering a few questions, you'll receive an directing you to activate your account.
From the , click on the Activate your account link.
Rotary Brand Center
6290 PI Grant
Excellent resources are available at rotary.org, but they are in a secured area that requires you create an account. That’s a good thing anyways, because having 50% of club members registered at rotary.org is one of our Presidential Citation Award criteria.
The Brand Center is a one-stop shop for all things logo, including templates to create custom club-logos, brochures, fliers etc.
For the past several years our District has offered a matching grant for Public Image projects. The number of participating clubs has continued to increase.

13. How Can I Help? Nancy Thornton 248-520-0614 nthornton@centos.net
Always feel free to contact your District Public Image Coordinator for clarification and/or support.