1. Cloud Communications Ecosystem Panel Alan Bugos, Vice President of Technology October 15th, 2013

2. Vonage use of Cloud-based Communication
Vonage’s growth strategy is focused on three strategic initiatives: Enhancing International Calling Base, Mobile Communication Services and International Expansion
Enhancing International and Domestic Calling Base
Mobile Communication Services
International Expansion
Solidifying core business through continued penetration of international calling and domestic base
Meeting the emerging needs of mobile and other “connected device” users
Two international partnerships announced, roll-out began in 2012
Vonage uses scalable IP-based cloud communications platforms delivering voice, messaging and video communications worldwide leveraging

3. Service Provider Perspective: Real-Time Communications in a Cloud-Based Infrastructure
Sunny-day scenario or rainy days ahead for Cloud Solutions enabling Real-Time Communications and Services?
What is the future of RTC in the cloud, will it work, will it scale, how are carriers doing things differently and why?
Many IP carriers and service providers are embracing the benefits of RTC in the cloud, yet working through the many challenges presented in their design, architectures and operations.
Key Benefits for Voice and Video over IP Service Providers
Reduction of Infrastructure Costs and Operational Savings
Costs of IaaS and Cloud resources continues to drop
Cost-benefits of Data Center Deployment vs. Cloud Services
Rapid Deployment of Services
Resources enabled when and where – cost efficiencies
Reachability: Globally-deployed Infrastructure
Distribution of applications: Wide allocation helps reduce DDoS attacks
Cloud virtual machines – hypervisor technology and performance continues to improved making RTC possible

4. Service Provider Perspective: Real-Time Communications in a Cloud-Based Infrastructure
Key Challenges for Voice and Video over IP Service Providers
IPv4 address space in public cloud yield Network and Port Address Translation (NAT - PAT) issues vs. private cloud
Configuration control over firewalls, NAT, security settings and performance
Noisy Neighbors: who are they and what is the behavior of your neighbors in the cloud?
Real-time communications architecture, design, and operation in the cloud effects on bandwidth, performance, load distribution, etc.
Lack of visibility into the cloud environment that impacts your real-time services
Management of VM Resources
Design and tune VMs for real-time services, RTP, RTCP, VoIP, Video, streaming
Impact on trans-coding capability (as needed)
Use of real-time environment security – TLS, SRTP, Encryption
Design of SBCs as applicable to the service
Judicious use of VMs may impact efficiency, availability, cost and performance
Monitoring your resources in real-time (In-band vs. out-of-band capabilities)

5. Service Provider Perspective: Real-Time Communications in a Cloud-Based Infrastructure
Key Challenges for Voice and Video over IP Service Providers (continued)
Predictability of Service with or w/o SLAs ( % uptime/availability)
Operational costs may impact real-time service requirements
Security and Data Privacy in the cloud
Cloud Environment Governance: Policy, Legal and Regulatory
Lawful Intercept “real-time” Design and Operation
Parting Thoughts: Service Provider Real-time Communications in the Cloud
Use of IPv6 Address Space will help
Cost of VM and infrastructure will decrease
Cloud technologies, VMs are significantly improving in performance
Improvements in cloud architectures, bandwidth allocation/optimization for RTC continue

6. Contact: alan.bugos@vonage.com
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