1. Gender Focal Point Network Training & Orientation
Visibility of Priority Gender Equality on the website & social media of UNESCO
By Élisabeth Cloutier
PRIORITY GENDER EQUALITY

2. Website *** We went from Simplify to TYPO3 a few months ago
We want to have a more dynamic website & to generate visibility for Priority Gender Equality
We also wish for our website to become a window for gender equality projects in Sectors, Field Offices, Institutes & Bureaux
PRIORITY GENDER EQUALITY

3. Website Goals & objectives:
Inform the general public of our activities, research and events
Share information, news and publications related to gender equality & women’s empowerment
Promote the work of UNESCO regarding Priority Gender Equality
PRIORITY GENDER EQUALITY

4. Website How to surf ODG/GE’s website: By events
By themes
By events
By resources (publications, tools, conventions, GFP Network documents, etc.)
By features (special events, partnerships, etc.)
Gender equality to be mainstreamed on the UNESCO website
PRIORITY GENDER EQUALITY

5. Website Priority Gender Equality online
The goal is to have all projects & content related to gender equality on our website
So basically, we would like to collaborate with you!
Everyone is invited to send in information
We wish to create a more global approach
PRIORITY GENDER EQUALITY

6. Website To jazz up our website, we are looking for:
Events, publications & projects you could
share with us
Pictures, videos and photo galleries
Contributions to UNESCO’s social media
Example:
Collaboration of ODG/GE with UNESCO Bangkok
PRIORITY GENDER EQUALITY

7. Website Collaboration with Field Offices and Sectors:
Send us your contributions & we will put a link to it on our website
Let us know about your projects related to GE
Send us your news & keep us posted on a regular basis!
PRIORITY GENDER EQUALITY

8. Another way to collaborate: Social Media
Who is on Twitter? On Facebook? On Weibo?
Who « likes » the UNESCO Facebook page?
Any followers of UNESCO on Twitter?
What is social media?
PRIORITY GENDER EQUALITY

9. Social media Social media: Web technologies for
creating & exchanging user-generated content
(resulting in community formation)
Microblogging : Twitter
Video : YouTube or Youku
Social Networks : Facebook
Source: Jeff Lee, ERI
PRIORITY GENDER EQUALITY

10. Social media @ UNESCO Jeff Lee, social media & web coordinator
Interested in collaborating with ODG/GE and the GFP Network
Please keep him informed of your projects and activities
Good opportunity to provide major visibility for Priority Gender Equality
PRIORITY GENDER EQUALITY

11. Areas of collaboration for GFPs: PRIORITY GENDER EQUALITY
What to provide for
social media
Areas of collaboration for GFPs:
Tweets
Polls for Facebook
Videos, photos & links
Put ODG/GE + ERI teams in touch with celebrities and/or leading experts that you know & who could collaborate with UNESCO (videos, live chats & Tweets, etc.)
NO Facebook, Twitter or other social media accounts to be created! Keep the ERI team informed!
PRIORITY GENDER EQUALITY

12. Social media
Tweets
Every Tweet consists of a maximum of 140 characters;
The goal is not to promote a project, but to share the concrete insights of the project itself;
Content is key!
When creating a Tweet, be creative!
Ask yourself what information is sharable – what is something about gender equality & women’s empowerment that people would care about?
* Remember to send it to ODG/GE *
PRIORITY GENDER EQUALITY

13. Questions & discussion PRIORITY GENDER EQUALITY
Thank you!
PRIORITY GENDER EQUALITY