1. Key ICT and Extension Issues

2. Modified ACABC Scheme Enlarged eligibility criteria
Enhanced financial norms for training
Additional 10% charges for NE & Hill States
Refresher Training for Successful agri-preneurs
Existing capital & interest subsidy replaced with Composite Subsidy (36% and 44%)
Enhanced ceiling cost of the projects for subsidy purpose (20 / 25 lacs and 100 lacs)

3. Physical Target & Achievement
ACABC Over the Years…
Year
Physical Target & Achievement
Target (Training)
Achievement
Ventures Established
Success Rate (%)
3245
3058
416
13.60
3500
2977
783
26.30
3000
3149
1081
34.33
2503
824
32.92
2564
1111
43.33
4000
4015
2139
53.28
4400
4439
2250
50.69
4500
4451
2320
52.12
(upto Dec. 2014)
4725
4552
1348
29.61
Total
46470
41672
16663
39.98

4. State-wise Progress (18-11-2014)
Sl.No.
State
Trained
Established 1
Andhra Pradesh
801
312 2
Arunachal Pradesh 31 3
Assam
561
185 4
Bihar
3,038
1,078 5
Chandigarh 6
Chattisgarh
395
194 7
Delhi 15 8
Goa 9
Gujarat
1,240
464 10
Haryana
521 11
Himachal Pradesh
416
108 12
Jammu and Kashmir
1,241
167 13
Jharkhand
573
136 14
Karnataka
2,826
1,153
Kerala
190 45 16
Madhya Pradesh
1,137
431

5. S.No.
State
Trained
Established 17
Maharashtra
8,918
3, 887 18
Manipur
412
119 19
Meghalaya 10 3 20
Mizoram 34 21
Nagaland
174 22
Orissa
507
105 23
Pondicherry 99 66 24
Punjab
496
183 25
Rajasthan
2,478
888 26
Sikkim 9 27
Tamilnadu
4,469
2,310 28
Telangana
912
330 29
Tripura 1 30
Uttar Pradesh
8,370
3,842 31
Uttarakhand
350 98 32
West Bengal
601
159
Total
40,833
16,490

6. AGRO-VENTURES ESTABLISHED
( )
Sl.
No.
Name of the Activity
No. of Agriventures Established 1
Agri-Clinics
2,449 2
Agri-Clinics and Agribusiness Centres
6,052 3
Agro-Eco Tourism 10 4
Animal Feed Unit 44 5
Bio-fertilizer production and Marketing 98 6
Contract Farming 54 7
Cultivation of Medicinal Plants
111 8
Direct Marketing
168 9
Farm Machinery Unit
465
Fisheries Development
293

7. No. of Agriventures Established
Sl.
No.
Name of the Activity
No. of Agriventures Established 11
Floriculture 95 12
Horticulture Clinic
125 13
Landscape + Nursery
109 14
Nursery
410 15
Organic Farming 85 16
Pesticides Production and Marketing 34 17
Post Harvest Management + value addition
232 18
Fisheries Clinic 19
Seed Processing and & Agri-business
311 20
Soil Testing Laboratory
100

8. No. of Agriventures Established
Sl.
No.
Name of the Activity
No. of Agriventures Established 21
Tissue culture unit 28 22
Vegetable production & Marketing
149 23
Vermi Composting / Organic manure
469 24
Veterinary Clinics
823 25
Crop production
187 26
Dairy/Poultry/Piggery/Goat etc
3,314 27
Rural Godowns 46
Production & Marketing of Bio-Control Agents 14 29
Agriculture Journalism 16 30
Sericulture 42 31
Mushroom Cultivation 68 32
Apiary 74
Total
16,490

9. AGRO-VENTURES ESTABLISHED TOP FIVE STATES as on (18-11-2014)
Maharashtra
Uttar Pradesh
Tamil Nadu
Karnataka
Bihar 9 9

10. Role of States
State / UT Governments can act as facilitator for both farmers and agri-preneurs.
Farmers can be recommended/advised to utilize the services of ventures established under the scheme ACABC.
Subsidy involved inputs can be distributed through these agri-ventures.
The 10% allocation for PPP mode under ATMA/ RKVY Projects can be earmarked for ACABC.
State Departments/SAUs coordinate with NTIs to create awareness about the scheme.
State level SAMETIs may coordinate for Scheme activities in the State in consultation with MANAGE.
SAMETIs may also take up the role of a Nodal Training Institute

11. Restructured Kisan Call Centres (May 2012)
Voice/Media Gateways (IPPBX based decentralized system).
Dedicated MPLS leased line network with dedicated bandwidth.
Call barging and 100% call recording facility.
SMS to caller farmers providing a gist of advisories given to them on phone in local language
Voice mail system for recording farmer’s queries with provision for call back.
Facility of video conferencing for upgradation of skills of KCC agents.
Full Involvement of State Governments, KVKs and SAUs in Call Escalation Matrix & Training
Centralized monitoring of KCCs at different locations.
Integration of KKMS ( with CSCs (
Total 1.77 crore calls registered at KCCs since inception (till Nov. 2014).
Aim is to reach at least one third the farmers households, once in an year.

12. High level Architecture of KKCs
KCC Networking

13. Number of seats of 14 KCC locations
Sl No
State/ UT
KCC Location
6AM to 2PM
10AM to 6PM
2PM to 10PM
Total Shifts 1
Andhra Pradesh
Hyderabad 8 2 18
Bihar
Patna 5 16
Jharkhand 3
Delhi
Jaipur 38
Rajasthan 15 4
Gujarat
Ahmadabad 10 23
Dadra & Nagar Haveli, Daman & Diu
Haryana
Chandigarh 7
Punjab & Chandigarh
Himachal Pradesh 6
Jammu 9
Karnataka
Bangalore 17
Kerala
Lakshadweep
Madhya Pradesh*
Jabalpur
Chhattisgarh
Maharashtra
Pune 19 42
Goa
Tamil Nadu, Puducherry
Coimbatore 11
Andaman & Nicobar
Uttar Pradesh
Kanpur 21 54
Uttarakhand 12
West Bengal
Kolkata 13
Orissa
Bhubaneswar 14
Arunachal Pradesh
Guwahati
Assam
Manipur
Meghalaya
Mizoram
Nagaland
Sikkim
Tripura
Total
166
172
376

14. Year wise Number of Calls Received since inception (Jan
Year wise Number of Calls Received since inception (Jan.2004 to March 2014)

15. State-wise Number of Calls Received since inception (January, 2004 to November, 2014)

16. Monitoring Mechanism Local Monitoring over console Call recording
Call barring
Farmers feedback over phone
Monthly MIS reports
Monitoring at central level
Decentralised monitoring through VPN connectivity
Periodic visit of designated officers to KCCs for monitoring purpose
Reviewing feedbacks of visiting officers from different organisations to the KCC
Feedback of the farmers over IVRS

17. Existing Call-Escalation Matrix Revised Call-Escalation Matrix
State level Officer
Level III / Nodal officer
SAU
If Query not answered or not related to L-II
Query escalated, to be replied in 1-2 weeks
Call Conferencing Expert
(SAU/ State/ICAR)
District level Officer
Through post or call-back
KVK
Query escalated, to be replied in one week
If Query not answered
Block level Officer
call conference Experts
Kisan Call Centre
Query forwarded, to be replied in 2-3 days
Query answered
Common Service Centre
Farmer
Farmer
KISAN CALL CENTRE - CALL ESCALATION MATRIX

18. Escalation System Development
A State Level Designated Officer (SLDO) will create User Ids for various specializations/locations of the State/District level.
State Nodal Officers of the Kisan Call Centres shall be the SLDOs for Agriculture sector at the State level.
States (SLDO-A) to designate 4 State Level officers respectively from Agriculture, Horticulture, Animal Husbandry & Fisheries sectors respectively in the format given in Annexure-I.
These designated officers can login at URL with their ID sent to us. Password corresponding to this ID has been sent by . Password needs to be changed on the first login.
After logging in, SLDO will create users at the State and district level in such a way that all specializations as listed in the software by way of a multi check box are covered by a set of officers.
SLDOs will create users at District level and one of the users at at the District level by identifying one officer in each sector at the District level. Such Officers District Level Designated Officers (DLDOs) in every district will need to be enabled by using the appropriate check box.

19. Escalation System Development
Level II of the escalation after Kisan Call Centre starts at the Block Level, it is necessary to create at least one user in every Block for each Department.
While sector wise SLDOs will be there at the District Level only one such officer from the Agriculture Department for all the 4 sectors will suffice.
The farmers can also visit Common Service Centre (CSC) to get the answer to their queries
The database of farmers’ queries given at CSC will also be available at KCC and vice versa. Thus, a KCC agent can convey solution to a CSC query by making an outbound call to the farmer.
Blocks where either IT infrastructure or broadband connectivity is not available, need not be assigned codes as of now.
MIS reports and query options have been provided for viewing the status of escalated queries
Sr level officers may, therefore, keep a track of answers given at lower level to get the erroneous answers (if any) rectified or there may be suitably advised.

20. User manual for creation of user IDs at State/District/Block Level for implementing revised KCC Call Escalation Matrix
Step 1. Designating SLDO Officer for Agriculture generating IDs for State/District level.
For creating State Level User(Level4)
A. Go to
B. First login (using your user-id and password)

21. C. After login, Click on “Create New User” option.

22. D. Now select Level, Sector and State of which level user you like to create.
E. After Selecting Level, Sector and State Click Add New Button.
Now Enter User Name, Select Designation, Enter Mobile No, Enter -Id, Select Specialization and Click Save button.

23. F. A State Level user will be created
F. A State Level user will be created. Registered user will received User ID and Password at his/her -id.
User Can Login via using User Id or Id.
Note:* If infrastructure is not available in the State, District, Block Level for which user is being created need to uncheck “Infrastructure Not Available” option and click Save button.

24. 3. For creating District Level User(Level3)
All steps are similar as followed in case of creating State Level User except point 1.D
A. For creating District Level User select Level, Sector, State and District. After selecting all
fields click on Add New button.
District Level user will be created. For example..

25. 3. For creating Block Level User(Level2)
All steps are similar as followed in case of creating State Level User except point 1.D
For creating Block Level User select Level, Sector, State, District and Block option and
click on Add New button.

26. For creating SAU User
All steps are similar as followed in case of creating State Level User except point 1.D
For creating SAU User select Level, Sector, State and SAU option.
In SAU dropdown, select respective university for which SAU user to be created.
Then, Click “ADD New” Button.

27. Proactive Involvement of States Envisaged
Appointment of a Nodal Officer for KCCs.
Close monitoring by the Nodal Officer - Supervision of quality of extension services rendered by KCCs
Keeping the KCC agents apprised about new scheme/programmes/contingency plans at State level.
Providing the KCC agents with latest versions of State level guide books and booklets
Organization of monthly video conference on pre-announced dates
Weekly feedback from KCCs regarding the nature of calls received at the KCCs
Implementation of revised escalation matrix under KKMS and monitoring by higher level on answers given at lower level - Creation of login IDs for different levels of officers
Coordinate with the State IT Department to get the KCCs rolled out through the CSCs
Field exposure to FTAs as a ATMs and ATMs from respective places go as FTAs for getting exposure to ICT based extension
Provide adequate publicity to the scheme at their level.
Awareness about fake agencies in the name of KCC
Need for regular Farmers Feedback, mechanism being put in place - impact assessment of the Scheme
Roster of Call Conferencing Experts
Short season specific text messages which are converted into voice messages and played during call waiting period of farmer.

28. Future strategy Improving Tele network in North East
Motivating farm women, illiterates/ less literate to use KCC
Updation of State and District wise KKMS data on regular basis.
Linking KKMS to other agriculture based portals
KKMS integrated with Common Service Centres (CSCs)
Reach at least one third the crore farmers households, once in a year (about 4.25 crore calls/year).
Proportionate increase in the number of Call Centre Agents from present 376 to 2426 in the fifth year of 12th Plan Period to receive & answer farmers’ queries.
Massive publicity needed to achieve this increase
States to own KCC

29. Diploma in Agricultural Extension Services for Input Dealers (DAESI) Programme
Supplementary Manpower through DAESI - Another avenue for involvement of private entrepreneurs in extension related activities.
So far, 2130 input dealers have been trained by MANAGE and given diploma.
In addition to this, University of Agricultural Sciences, Bangalore has conducted a DAESI like programme on its own.
some States like Orissa have subsidized this programme by providing Rs 15,000 per candidate out of RKVY funds. This step of Orissa Government has proved successful.
This programme should be up-scaled in the following manner assuming a batch size of 40:
(i)100 courses by MANAGE facilitators = 4000 (40x100),
(ii) 25 Agri Business Companies with 4 courses each = 4000, and
(iii)100 courses by NGO/SAU/ICAR KVKs = (Thus, candidates would be trained each year). The training cost is proposed to be
subsidized to the extent of ` 10,000 in case of (i) & (iii) and `5,000 in case of (ii) above. In those cases where Agri Business Companies are involved, cost sharing pattern would be 25:25:50 (Dealer: Government: Company).
The funds would be released to SAMETI.

30. Progress under Diploma in Agricultural Extension Services for Input Dealers (DAESI) From to
Sl. No.
Year
Andhra Pradesh
Tamilnadu
Maharashtra
Orissa
Jharkhand
West Bengal
Total
Progra mmes
Candi dates
Program mes
Progr amme s
Cand i dates
Progr amm es
Programm es
Candidates
Completed 1. 2 46 1 18 - 3 64 2. 4
127 3. 6
205 24 7
229 4. 12
523 23 16 14
562 5.
462 6.
234 17
251 7. 9
352 8.
123 5
154 8
277 9.
192 30
222
10.
302 89
391
11.
173 75 25 59 77 11
409 70
2739 33
209 90
3346
12.
Under progress
292
220
180 81 20
773

31. Farmers Portal
Total Number of dealers for Seeds/Pesticides/Fertilizers/machinery and number of dealers for who data entry is done
Contact details of dealers
Dealer details may also provide information on level of license i.e. block, sub-division, district, zone or State
Monitoring the expiry of licenses of dealers of S/P/F
Levels of Licensing Authorities and their designations for S/P/F
Contact details of all the licensing authorities in the States
Whether PoPs are available NARP Zone wise, all the available PoPs
Data Entry on Storage
Upload boklets and flyers
Farmer Friendly hand book in Tamil