1. Buying Decisions of the styles

2. Buying Decisions: D-Style.
Achievement
Easiness and quickness
Make them a pioneer or different from the masses
Building their status
Possibility to win
Ability to buy quickly and move on
Make them look strong, independent, a risk taker

3. Buying Decisions: I-Style
Recognition and visibility
Popularity
Feelings and emotions
Maintenance or improvement in atmosphere
Feeling of belonging
Testimonials and references
Fun
Ability to meet new people

4. Buying Decisions: S-Style
Security
Reliability
Safety
Maintenance of existing routines and systems
Structure
Fairness and justice
Family-issues
Removal of threats and uncertainty

5. Buying Decisions: C-Style.
Logic
Plenty of information to make “good” decision
Clear, cold facts and details
Factual comparisons
Study/test results
Security
Safety
Clear instructions