1. High level engagement plan template

2. Relevant segments Relevant tools Campaign #1 Campaign #2
Prerequisites:
Inbound analytics solution
Push messaging and in-app messaging capabilities implements
Engagement Goal #1
Relevant segments
Relevant tools
Campaign #1
Campaign #2
Engagement Goal #2
Engagement Goal #3
Overall expected increase in user LTV: X%

3. Overall expected increase in user LTV: 24%
Use case example
Open communication channels
All users
Push messaging, In-app messaging
Goodie for /like/follow copy 1
Goodie for /like/follow copy 2
Increase level of active users from 25% to 40%
Segments #1, #2
Push messaging, In-app messaging, Mail, Social channels
Reminder of the best app feature with incentive
Reminder of the best app feature without incentive
Increase activity levels from 8 to 12 logins a month
Segments #3
In-app messaging, Mail, Social channels, Push messaging (last priority)
What’s new in the app
Periodical goodie for our loyal users
Overall expected increase in user LTV: 24%

4. Notes:
You need to decide whether to work on a sample or entire user base
It’s best to switch between campaigns or copy to different samples to determine effectiveness before scaling to the entire user base
Details and explanations are in the full training