1. Making the most of social media
Rachel Smith
Senior Resident Communications Officer

2. The workshop 1) Facebook, Twitter and Instagram facts and figures
2) Engagement – thinking creatively, getting the message across and useful tools
3) Social listening and influencers
4) Monitoring and evaluation

3. 82% of online 18-29 year olds use it 56% of online over 65s use it
1 billion daily users.
82% of online year olds use it
56% of online over 65s use it
Spans generations – 83% of parents with a teen between the ages of 13 and 17 are friends with their child on Facebook.
66% of Facebook users consume news on the platform – 88% of percent of millennials
Over 1,000 visits to surreycc.gov.uk/volunteer
Over 300 shares of posts/ tweets
Importance of images for driving clicks

4. 317 million active monthly users 23% of all internet users
37% of all year olds
25% of all year
21% of all 40-59
10% of those aged 65 and up
86% use network to get news
64% share news on the network.
Over 1,000 visits to surreycc.gov.uk/volunteer
Over 300 shares of posts/ tweets
Importance of images for driving clicks

5. 75 million daily users
53% of users are 18-29, 25% 30-49, 11% 50-65, 6% 65+
Per-follower engagement is 58 times higher than on Facebook, and 120 higher than on Twitter.
60% of top brands use same filter for every photo
75% of Instagram users take action after seeing an advert
Posts with at least one hashtag average 12.6 percent more engagement

6. Getting the message across

7. Getting the message across
What’s the fun thing to do?
What’s the easiest thing to do?
What’s the fastest thing to do?
What’s the safest thing to do?
What’s the bravest thing to do?
What would you write on a placard?

8. Six word stories
“It’s behind you! Hurry before it..”

9. Using images

10. Hootsuite Enhance

11. Social listening and influencers

13. Agency pitch Message Channels and tactics Content Influencers
Evaluation

14. surreycc.gov.uk/surreymatters
Any questions?
surreycc.gov.uk/surreymatters
@surrey_matters
/surreymatters