1. CRAVEONLINE UPFRONT PRESENTATION

2. What is a male millennial?
Born after 1980
Target demo for majority of male focused advertisements
Like you, CraveOnline targets year old men, the Millennial Male. We recently discovered that our enthusiast websites over-index for characteristics that ComScore identifies as influencer traits. When we dug deeper, we learned that these “influencers” were highly concentrated on our sites and that a key segment of Millennials are the driver of influence of the rest. We teamed up with ComScore to learn more about them.
METHODOLOGY
Technique. survey to ComScore panelists and/or 3rd party panel providers
Criteria. Males, 18 to 34 years of age Survey questions were used to segment Influencers vs. Non-Influencers
Timing. Fielded from July 10-29, 2013
Significance. At a 95% confidence interval a sample size of 2,019 is reliable within ±2.2 pts.

3. Millennial influencers
They Earn More Money,
They Spend More Money
They Are Your Early Adapters and Advisors
Influencers spend 2-5x more than Non-Influencers in key categories
Influencers are strong advocates of their favorite brands and are willing to pay more for its perceived quality
Influencers are 2x more likely to be self-proclaimed “tech geeks”
Influencers are 2x more likely to share content with others
They Are More Aware and Receptive to Online Advertising
They Consume Content That They Are Passionate About
Influencers are 2x more likely to be influenced by online advertisements
Influencers are 3x more likely to complete a follow up action vs. Non-Influencers
Influencers are more receptive to advertising that is on a trusted site
First movers and advisors are 3x more likely to be on Enthusiast sites vs. Non-Enthusiast sites
Influencers are passionate about content and specific events such as CES, Coachella and E3

4. Covering the content men crave
CraveOnline Covers 120+ Events Each Year

5. CRAVEONLINE’S Survival GUYD’S
Every guy could use a little advice to help get them through the year and thanks to CraveOnline’s series of Survival Guy’ds, we’ll help you do just that!
From back to school blues to woman woes, we’ll debut 5 new Survival Guy’ds throughout the year, focusing on the following topics:
FEBRUARY- GUY’D TO SURVIVING WOMEN
Best Valentine’s Day Gift Picks
How to Survive a Date from Hell
APRIL – SUMMER ENTERTAINMENT GUY’D
Must-See Blockbuster Releases
Concert Festival Do’s and Don’ts
AUGUST – BACK TO SCHOOL SURVIVAL GUY’D
The Ultimate Back to School Essentials
Best College Hangouts
NOVEMBER – HOLIDAY SURVIVAL GUY’D
Surviving the In-Laws
Best Winter Vacation Getaways
DECEMBER – BEST OF EVERYTHING AWARDS GUY’D
The Year’s Best in Entertainment (Film, TV, Gaming, Music)
The Year’s Best in Sports

6. Most craved technology
WHAT IS MOST CRAVED?
A TECHNOLOGY THAT LETS US:
LEVERAGE the power of our portfolio to
UNDERSTAND what people are talking about right now, so we can
CREATE content around trending topics to capitalize on that buzz and
DRIVE content discovery on portfolio sites
Once we break all of this down, we then rank what is the top trending and provide to users via our Most Craved “Trend I.Q.” machine.

7. CONTENT SWARMING THE HOTTEST TRENDING TOPICS
Through our Most Craved technology, we offer a variety of ways for your brand to surround the hottest and most talked about topics.
Advanced targeting methods allow us to hyper-target and aggregate all content on a particular topic or keyword into one central location.

8. Craveonline video
Distribute, Create, Engage!

9. Craveonline original video series
CRAVEONSTAGE
Crave and Swinghouse Studios present live performance sessions and exclusive interviews with some of the hottest up and coming music artists of today
CLOCKED OUT
CraveOnline’s Nash Herrington takes a week’s worth of red carpets, press junkets, special feature-ettes and exclusive music performances and crams them into a frenzied five minutes of CraveOnline awesomeness!
NEW RELEASE ROUND-UP
The host will have $50 to spend on the entertainment options available that week, as CraveOnline editors offer advice and recommendations
EXCLUSIVE EVENT COVERAGE
CraveOnline will offer guys unique and behind the scenes footage from some of the hottest events, festivals and premieres of 2014!

10. Premiere sites and partnerships
AWKWARD FAMILY PHOTOS
Celebrating the most awkwardly hilarious occasions captured on photo, Awkward Family Photos has become an internet sensation, with millions of hits daily and submissions from around the world.
THE ORCHARD
CraveOnline has partnered with independent video distribution company, The Orchard, to produce custom and original video content for our premiere sites. The Orchard's multi-channel network is ranked number five in the world for online channels, according to a ComScore study.
THRILLIST
Content and promotional partnership, incorporating Thrillist.com content into our CraveOnline Life & Style channel, and cross-promotion of CraveOnline content in Thrillist.com newsletter

11. NEW TECHNOLOGIES WHAT’S COMING UP IN 2014! ALL NEW TECH OFFERINGS!
BILLBOARD PLUS – sleek ad unit allowing for client video to be featured front and center
PARALLAX TECHNOLOGY – content dynamically updates as users scroll; elements presented in a way that simulates a 3D effect, give depth to the content and space
MOTION POSTERS
Interactive poster that animates based on the movement of the user’s mouse
MOBILE AD ENHANCEMENTS
Add to Calendar functionality
Push notifications