1. Public Relations The importance of PR
Nathaniel Xavier
Digital Marketing Officer

2. AoS Digital Platforms Website: www.apostleshipofthesea.org.uk
Facebook:
You Tube:
Newsletter
Steve Willows on Twitter
@SteveWillowsAoS
Bryony Watson on Instagram

3. Average Page Views a month
Facebook
5,766
Likes
Website
5,000
Average Page Views a month
Twitter
2,460 Followers

4. Why is PR important? Creating Awareness – Spread our Ministry
Let our supporters and donors know
how they’re making a difference
Fundraising

5. We need your stories and photos

6. Stories and photos Sea Sunday narratives, talks, resource booklet
- People relate to real-life examples
Fundraising tool
- Approaching companies, organisations, donors
- Examples of how AoS has supported seafarers

7. Stories and photos Promote Awareness
In churches, parish groups, schools, communities, shipping, local & Church press
Encourages giving
Fosters loyalty among supporters and donor

8. What makes a good story? GRABS YOUR ATTENTION/ HEART-WARMING/
ENTERTAINING/
DRAMA
NEW(S)
Sometimes what appears to be ‘mundane’ can be interesting

9. Quotes and details can make the difference
Example 1
I arranged for Mass to be celebrated on a ship this morning and it was very well attended.
The seafarers were very happy and they thanked me.
Example 2
I arranged for Mass to be celebrated on a ship this morning and it was very well attended.
One seafarer said, “I feel very blessed. This is my first Mass on board a ship in my 20 years as a seafarer!”
Which makes a better story?

10. A picture is worth a thousand words
A good photo can sometimes make a good story or prop-up a ‘dull’ story

11. AoS Digital Platforms to tell our story
PR drives awareness, giving, fundraising, recruitment of ship visitors & parish contacts, future AOS supporters
Please send us your stories, photos, video clips. THANK YOU