1. 2016 MLB Regular Season
Hit a Home Run with

2. 71% 62% 68% 53% MLB Fans At A Glance of MLB fans are 40+
have a HHI of $75K+
71%
62%
of MLB fans are men
are homeowners
Source: Sep 2014 – Aug 2015 Scarborough, NY DMA

3. MLB Fans Watch TV
33.3%
of individuals who are very interested in the MLB have watched hours of television in the last 7 days.
Source: Sep 2014 – Aug 2015 Scarborough, NY DMA

4. 211 193 MLB Fans Use the Internet and Mobile Devices
From cable television, to online and mobile devices, connect your brand with the MLB fan base everywhere they go!
211
Those individuals who are very interested in Major League Baseball are 111% more likely to use a device to check sports scores and updates.
193
MLB fans are 93% more likely to use an app on any device to watch live sports.
Source: Sep 2014 – Aug 2015 Scarborough, NY DMA

5. Boys of Summer | 2015 Ratings Highlights
Telecast
Network
Rating
Average Audience
Date Range
MLB Baseball
ESPN
1.48
1,685,000
4/1/2015 – 9/30/2015
1.36
1,545,000
1.25
1,425,000
1,419,000
1.18
1,346,000
Source: 2015 Rentrak National Ratings, Telecast Detail n/a, Date Range represents regular season timeframe

6. Schedule | Showseeker and/or SOS
To find schedules for the teams in your market or region log onto Showseeker, SOS, affiliate site programming grids or contact
And – don’t forget support programming like ESPN SportsCenter, ESPN Baseball Tonight, FS1 FoxSports Live, MLBN MLB Tonight, MLBN QuickPitch

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8. 2016 MLB Regular Season
Hit a Home Run with