1. Promotion of Language & Culture
Chapter 6
Pages

2. Identity

4. Lesson Objectives
Students will analyze the efforts to promote languages and cultures in Canada in response to globalization (language and cultural legislation, revitalization of language and culture).

6. Language Laws & Education Rights

7. Effects of Globalization
Lead some languages to be dominant, while others may sink into decline.

9. Effects of Globalization
Is education available in that language
Is the language thought to be economically useful?
Do the speakers of the language have access to media such as the Internet?
In what ways does globalization affect these factors? How should we respond to global impacts on our languages?

10. Official Languages Act
Bilingualism is a fundamental characteristic of Canada.
1960- federal government created the Royal Commission on Bilingualism & Biculturalism- concluded that Francophones not represented well enough in Canadian government and economy.

11. Why?
French language not considered equal to English across the country.
Solution: In response to the Royal Commission, the federal government passed the Official Languages Act in

14. 1988
New Official Languages Act- repeated the obligations of the first & went farther/strengthened/entrenched Francophone & Anglophone rights/collective rights.
New commitment to promote bilingualism within Canadian society, and to support the development of official-language minority communities.

15. Minority Language Education Rights
Constitution Act (made law in 1982)
Section 23 in the Charter deals with minority language education rights in Canada.
What are your rights?

16. Minority Language Education Rights
Parents who begin to the official language minority in their province have the right to have their children educated in their first language (where the number of students allows for this)
Anglophone in Quebec: 1 student

17. First Language
The first language a person learns at home in childhood.
In every province where they were a minority, Francophone parents had some trouble establishing their rights under Section 23.
Lack of understanding?

20. Page 92

21. Cultural Legislation & Revitalization of Cultures & Languages

22. The next two articles highlights efforts to promote and revitalize cultures in response to global pressures.
What strategies are being used to promote cultures as reported in the articles?

25. Remember? One perspective
Forces of globalization can push cultures toward homogenization? EG- transnational media companies are influencing the trend toward the universalization of culture.
A small number of companies are making most of the movies, TV shows, magazines…
One perspective

26. Global FOrces Are pushing minority languages toward extinction.
Extinction: describes something (species of animal, a language, or a people, etc.) that no longer exists anywhere in the world.
Response? Effort!!

27. Some Examples Government funding cultural groups and celebrations.
Cultural Legislation: Government laws to regulate aspects of Canadian Culture.
Example?????

28. CRTC: An effective response to Globalization?

29. Canadian Radio-television and Telecommunications Commission
Independent public authority; Broadcasting Act, 1991 & Telecommunications Act,1993 (Cultural Legislation)

30. Canadian Radio-television and Telecommunications Commission
Ensures Canadian programming reflects:
Canadian creativity and talent
Our linguistic duality
Our cultural diversity
The Aboriginal peoples of Canada
Our diverse social values

31. Should we support
The regulations of the CRTC in a globalizing world? Or should we allow the trends of global broadcasting to shape our cultures and identities?

34. Canada’s National Public Broadcasters
Canadian Broadcasting Corporation (CBC)
La Societe Radio-Canada (SRC)
**These networks express Canadian perspectives and viewpoints to Canadians.
Globalization has made Canada a land of more than just Anglophone, Francophone and Aboriginal diversities… Are these cultures and languages reflected on the CBC or SRC? Should they be?

36. Views of CBC & SRC
Page 96: Read the views of Canadians who support public broadcasting and of those who oppose national public broadcasting.
In a few sentences, record which side you most agree with and why. Be ready to share with the class.

37. Asian Television Network
How should diverse Asian cultural communities in Canada respond to the impacts of globalization on their cultures?
The ATN promotes Asian cultures and languages in Canada.

38. Asian Television Network

39. First Nations, Metis, and Inuit in Canada: Cultural Revitalization
50 Current Languages
Education (language, arts, history)
Political lobbying and activism (for example, fighting for First Nations rights)
Promotion of cultural events and the use of media to reach wider audiences (for example, Aboriginal Peoples Television Network (APTN))

40. First Nations, Metis, and Inuit in Canada: Cultural Revitalization

41. Read
Voices, Page 97, 98 & 99
Why do the sources say cultural diversity & language diversity is important to Canada/and the world?- examples and evidence from sources.

42. Other Countries protect language
Read pages 100 & 101, Broadcasting Taiwan’s Indigenous Cultures.
Complete Practice Your Skill, page 101 #3
S.W.O.T. Analysis: an analysis technique for evaluating a plan of action. S.W.O.T. stands for strengths, weaknesses, opportunities, and threats.