1. Client Data – What’s Next Industry Trends
Sherrif Karamat, CAE – COO PCMA

2. agenda . . .
PCMA overview
Data collection
Trends
Questions

3. PCMA’s Vision Statement The leading organization for meeting and event professionals.   Global Vision: PCMA is the definitive global authority on meetings, conventions and business events.

4. PCMA members More than 37 countries represented
Advisory Groups
PCMA members
More than 37 countries represented
6,400+ members and 50,000 customers
17 Chapters located in Mexico, Canada and USA
68% 10+ industry experience
78% key decision-makers
40% Associations 10,000+ members
23% corporate / independent
29 meetings per year
More than 1 million meetings annually

5. data collection . . .four streams
Clients/Organizer
Exhibitors
Attendees
Vendors
Data Mining
Data Sharing

6. trends. . . Staffing Data Analysis Service Offerings Sales Approach
What is next

7. staffing. . . Staffing – data scientists Data Analysis Data sharing
Sales Approach

8. Flexible space

9. Food and beverage

10. This is the single most important trend in the world today.
Thanks to cloud computing, robotics, 3G wireless connectivity, Skype, Facebook, Google, LinkedIn, Twitter, the iPad, and cheap Internet-enabled smartphones, the world has gone from connected to hyper-connected.
This is the single most important trend in the world today.
Thomas L. Friedman
A Theory of Everything (Sort of)
----- Meeting Notes (1/9/13 13:14) -----
Why does our industry exist?

11. Bandwidth Trends
In 2015, It would take over 5 years to watch the amount of video that will cross global IP networks every second.
1000 MB = 1 GB
1000 GB = 1 TB
1000 TB = 1 PB
1000 PB = 1 EB
All Traffic – NA Wired Business – NA Wireless Business - NA
Overall traffic driven by video – nearly 30% of US download traffic at peak times is Netflix
Wired business use set to double over the next 5 years
Wireless business use set to grow almost exponentially (but still 65 times less than wired in 2015)
Expect trend in meetings to follow domestic growth (doubling in 5 years) plus a larger reliance on the wireless infrastructure

12. PCMA 365/PCMA TV

13. sales approach . . .

15. Questions?