1. Retail Sensitization Day 1 Session 3

2. Session Content What is retailing? Organised Shoe Retailing
Players in the organised shoe retailing
Brands
Independent retailers
The Retail boom
The effects of Retail boom

3. What is Retailing ? Selling Goods & Services to the end consumer
Generally at a Store

4. Types of Retailing Store based retailing Non store based retailing
Independent/Standalone stores
Department stores
Specialty stores
Food and grocery
Pharmacy
Lifestyle products
Warehouse-club/ hypermarket
Factory outlets
Non store based retailing
Internet
Catalogue
Direct
MLM
Vending

5. HYPERMARKET
E.g. Big Bazaar,Giant…
DEPARTMENT STORE
E.g..Shoppers Stop,Lifestyle,Globus,Westside…

6. SPECIALITY STORE
E.g:United Colors of Benetton,Regal shoes, Planet Fashion…

7. The growth of Malls
Saharganj Mall, Lucknow
City Square Mall, Jammu

8. Changing face of the Indian retail industry
Store
size
MALL MANIA
~ Sft +.
Chains of
large
stores
~ Sft.
Stand alone
large
store
~ Sft.
First of chain
stores “BATA”
~ 1500 Sft.
Single brand
chains
proliferation
Single brand
franchised
chains
~ 400 Sft.
Stand alone independents
50s
60s
70s
80s
90s
2000s
Decade

9. The Retail Landscape
Over 40 million square feet of modern mall space in various stages of development
10.5 million square ft. mall space under development in Delhi and suburban towns alone
Differentiated positioning through product and tenant mix and facilities offered
Adequate parking facilities
Mix of shopping, entertainment and leisure
Specialized Facilities – children play areas, baby changing rooms special provisions for the handicapped

10. Footwear Retailing
Organized footwear market in India valued at US$ 400mn
Premium footwear market estimated at ~ 20% of the organized footwear market, expected to grow at 20-30% a year

11. Premium Footwear and Lifestyle Brands/ Stores
Hush Puppies
Florsheim
Carlton
Lee Cooper
Fila
K-Swiss
Nike
Puma
Converse
Curtume Cacique
Adidas
Reebok
Rockport
Skechers
Dr. Scholls
Clarks
Gasoline
X’ess
Nine West
Footwear
Jane Shilton
Hugo Boss
Escada
Louis Vuitton
Royal Sporting House
Marks & Spencer
Ermenegildo Zegna
Benetton
Lacoste
Mango
Others

12. Organised Shoe Retailing
Shift in perception of customers while buying shoes
Shoe are no longer bought as a commodity
Now a “ Fashion Accessory”
Match it to the:
Occasion
Colour of your dress
Bags

13. Shoe Retailing - Then
Emphasis on product attributes – Comfort and Durability
Shoe is a commodity and highly Versatile

14. Shoe Retailing - Now Emphasis on Usage/ Occasion Oriented Fashion
Specific shoes for specific occasions

15. Exercise Please give at least 4 reasons for the following question:
What advantages/benefits does a modern retailer like Revolutions offer to the customer vs. a independent/ standalone store?