1. NOS PROSPECT WATCH CASE STUDY

2. What nos wanted Strip away hype and focus on performance
To build and increase awareness for NOS
Recruit new users through brand’s key pillars
Create custom high impact integrations
Reach men 18-34

3. Why nos partnered with us
CraveOnline created a 6 week full scale interactive MMA program
World and Web’s leader in MMA
On location MMA video series
Full access to top MMA prospects
Interactive online extension
Featured prospect MMA Technique of the Week
MMA Fantasy Pick’Em
Targeted syndication and distribution

4. PROSPECT WATCH AT A GLANCE
4 of MMA’s top prospects
Prospect Watch
Introduced MMA fans to top prospects picked by Sherdog editors giving our audience an inside look at MMA’s rising stars, including full scale video and editorial coverage.

5. CUSTOM VIDEO SERIES
Full access behind the scenes video series around 4 of MMA’s top prospects
360° top prospect coverage
Interviews with fighters, friends, family and trainers
Inside look at our featured fighter’s training regiment
Top prospects offer up health and wellness tips
At home training and MMA fitness advice

6. PROSPECT WATCH VIDEO STATS
82%
169K+
TRAILER VIDEO COMPLETION RATE
PROSPECT WATCH TRAILER VIEWS
61%
229K+
FIGHTER VIDEO COMPLETION RATE
FIGHTER VIDEO VIEWS
*Source: Google Analytics; SpringBoard Analytics Q4 2012

7. Online interactive destination
Fights, training sessions, interviews and more
Each fighter had a dedicated section in Sherdog’s All Access section
Complete statistical analysis of all 4 prospects
Editorial articles around our prospects by the world’s leading MMA editors
Weekly fighter videos
Photo gallery

8. Online interactive destination
1.3M+
1M+
ALL ACCESS PAGE VIEWS
UNIQUE VIEWS
4:31
AVERAGE
TIME ON SITE
*Source: Google Analytics; SpringBoard Analytics Q4 2012

9. Technique of the week
Watch our featured top prospects walk you through the latest MMA techniques
Step by step instruction
Hints and tips on executing techniques
Techniques demonstrated from prospect’s home training facility
Prospect interactive Q&A session with Sherdog audience

10. Fantasy pick’em
The world’s first MMA fantasy challenge game allows users to test their MMA knowledge against MMA experts, fighters and the world
Expert picks and analysis
Pick the winner, how they’ll win and in what round
Boost+ option to gain additional points
See where you rank globally
Join existing pools or create your own
Complete social media experience

11. PROMOTION Featured editorials on Sherdog homepage
Social media touts on Sherdog
Sherdog navigation bar placement
Callouts on popular Sherdog radio shows
PR media outlet pick ups (Cynopsis, Reuters, Business Wire)

12. PROSPECT WATCH TRAILER VIEWS FIGHTER VIDEO COMPLETION RATE
RECAP
82%
169K+
1M+
VIDEO COMPLETION RATE
PROSPECT WATCH TRAILER VIEWS
ONLINE UNIQUE VIEWS
1:22
229K+
61%
FIGHTER VIDEO COMPLETION RATE
FIGHTER VIDEO VIEWS
AVERAGE VIDEO TIME
*Source: Google Analytics; SpringBoard Analytics Q4 2012