1. How to Do Your Own PR Workshop

2. HOUSEKEEPING Toilets Fire alarms and exits Room temperature
Lunch and breaks
Handouts

3. About... your trainer

4. About you

5. WORKSHOP COVERS:
Understanding of what the media is and how it works
Top ten tips for brilliant press releases
Insider secrets and DOs and DON’Ts
What makes a story and how to spot them
A mock radio bulletin

6. The media needs stories about your business

7. Why should your business be media savvy?

9. MEDIA BREAKDOWN: TV
Radio
National newspapers
Regional newspapers
Magazines

10. WHAT MAKES A STORY?
Ingredients for news:
Something new
Dramatic
Humorous
ULTIMATE LITMUS TEST:
Will it get your colleagues, peers and competitors talking?

11. FACT 1: 90% of press releases sent to newsrooms are put straight in the bin FACT 2: Increasingly reporters are chained to their desks and are reliant on being spoonfed stories via press releases FACT 3: An accurate, relevant and well written press release will almost always be used

12. TOP TEN TIPS FOR PRESS RELEASES
Tell us what it is
Include who, what, why, where, how and when
Make it easy to read and jargon free

13. Use a quote and make it relevant
Don’t waffle but give us enough to go on
Provide contact number
Suggest an intro

14. 8. Use notes to editor if needed
9. Make sure it is addressed to the right person
10. Explain why you are sending them the information

15. Design your own radio bulletin
Local solicitor gets Olympic invitation
Ex-teacher turned potter creates a stir at New York art fair
Design your own radio bulletin
Eco-friendly gardener bucking the recession takes on teenage apprentice
Award-winning interior designer creates toddler proof wallpaper... after becoming a new mum

16. You have five minutes
End

17. PUTTING YOUR BEST FOOT FORWARD:
Mug up
Contact the right person
Think pictures/moving images

19. INSIDER SECRETS
The silly season: Christmas/summer/bank holidays
Letters page
Free papers

20. We are like elephants - we never forget!
DOs AND DON’Ts
Say thanks!
Keep an eye/ear out
Jade Wright via Twitter JadeWright : "Hi, just calling to see if you used the press release?" "Did you buy the paper?" "No." "Then you'll never know."
We are like elephants - we never forget!

21. WHAT NOW? ‘How to do your own PR’ Masterclass 10am – 4pm
Aston/Birmingham
April/May 2015
Limited to eight delegates
£150
Masterclass covers:
One to one with trainer to create your own press release ready to be sent to the media
Photographs: how to take great head and product shots
A tailored list of media contacts relevant to you and your business
A ‘PR audit’ of your business to spot opportunities, untold stories and troubleshoot your website

22. Thanks for listening Any questions?