1. What is Public Relations?
Public relations (PR) works to create a positive image of your organization in the media.

2. Activity Press Release Article Publicity!
Public Relations
How does Public Relations work?
Activity
Press Release
Article
Publicity!

3. Media Selection Public Relations
Find out what publications your target market reads and which stations they watch or listen to.
Call your media selections to ask for contact names and deadlines for submitting releases.
Keep this information along with the fax number, address and mailing address in a database or file.

4. Writing A Press Release
Public Relations
The most common way to communicate with the media is to issue a press release. Press releases provide the reporter with all the basic information about your news announcement. Consider issuing releases for the following:
Special activities
Charitable events
Fundraisers
Competition recognition
Writing A Press Release

5. Writing A Press Release USE AN INVERTED TRIANGLE
Public Relations
Writing A Press Release
Only report on “newsworthy” information
Use the inverted triangle
USE AN INVERTED TRIANGLE
Most important information first!
Second most important,
and so on…

6. Writing A Press Release
Public Relations
Writing A Press Release
INCLUDE THE FOLLOWING COMPONENTS:
Release date. Write "For immediate release" or "Hold for release."
Contact information. Include your spokesperson's name, (generally you or your president), organization, and telephone number.
Headline or subhead. Keep headlines simple. Look at headlines in your target media and copy their style.
Dateline. Include location and date.

7. Writing A Press Release
Public Relations
Writing A Press Release
Body. The lead paragraph answers the Five W’s: who, what, when, where, and why. Keep the lead factual and concise. Additional paragraphs round out the release with more detail, again placing information in descending order of importance.

8. Writing A Press Release
Public Relations
Writing A Press Release
Finally, conclude the release with the boilerplate, a standard paragraph that describes your organization.
Use a boilerplate on all releases to present your organization consistently
EX. DECA is a career technical student organization that prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.

9. Public Relations Workshop
Now, it’s your turn! Using your notes and the supplemental handouts provided, practice writing a press release of your own! Choose an actual organization (citing all sources) with a realistic and newsworthy story that could be communicated through a press release. Review the grading rubric and overview before you begin! You may work with a partner, if you wish. Submit your finished work in Google Classroom.