1. Maximize Your Internet Presence
John Vachalek
Founder / CEO

2. Categories for Today Expected Homepage Content
Behind the Scenes Key Elements
Creating More Effective Messaging

3. Expected Homepage Content
Easily recognizable branding (Logo & Practice Name)
What you do, for whom, where and when
How to contact you & the related
purpose (link to form, phone #, )
Patient Portal, Online Bill Pay or other
patient service logins
Mobile optimized (responsive, click to dial phone number, maps)

4. Behind the Scenes Key Elements
Optimized homepage title tag
Optimized homepage H1 tag
Homepage body content > 300 optimized search words
Optimized indexed pages > than your competitors
Local search citations verification

5. Changes in the World Access to All Information – Total Overload
Changes in How Information is Gathered
Move to closed networks, maybe from strangers
Changes in the Way We Consume Information
More Communication and Engagement Channels
Reliance on Third Party Reviews and Feedback
An On Demand world

6. Changes in Your Messaging
Target Patients Monologue Awareness Push Controlled Messaging Created by Marketers
Foster Communities
Dialogue
Engagement
Pull
Transparency
Co-created by Patients

7. What is a Brand? A Brand is a memory bank created over time
Successful brands create a memory bank of positive associations between their brand and what it stands for and moments of happiness in people’s lives.
Coca-Cola – We connect people!
Teach the world to sing
Mean Joe Greene
Santa Claus & Polar Bears
World Cup Soccer / Olympics

8. How Do People Make Decisions?
Exploring the Human Brain
Reptilian Brain– controls
involuntary systems & motor
functions
Neocortex – rational thinking,
logic, abstract thought, numbers
product attributes, cost, etc.
Limbic Brain – Controls all our emotions & feelings (Trust & Loyalty), our intuition, it controls all our behavior and has no capacity for language

9. The Golden Circle

10. Your Website Messaging
Sharing Your “Why” (what you believe)
Conveying defined moments of happiness
Consistent voice and differentiating vocabulary
Insights into your office experience
Recent thought leadership content

11. 1hr/ Week Marketing Ideas
Overall Patient Experience
Survey, Monitor & Improve - reviews, retention and referrals
Thought Leadership
Relevant content, patient communications, social interactions
Website Journey Review
Review your site content and the patient journey, test & improve

12. Invitations Free Website Analysis – email john@webolutions.com
Smart Marketing for Business Meetup Group
Meetup.com/smartmarketing

13. Maximize Your Internet Presence
Thank You!!
John Vachalek
Founder / CEO