1. 7.00 Understanding marketing and business management
7.03 Understand the leadership and management.

2. Management
Management is the process of accomplishing the goals of an organization through the effective use of people and other resources.

3. 5 Functions of Management
Planning
Organizing
Staffing
Directing
Controlling

4. Planning The planning function involves… Analyzing information
Setting goals
Making decisions to accomplish the goals

5. Organizing The organizing function involves…
Identifying the work & resources needed to achieve the goals of the business that have been set in the planning stage.

6. Staffing The staffing function includes the activities involved in…
Obtaining the employees
Training the employees
Compensating the employees

7. Directing
The implementing function involves directing and leading people in order to accomplish the goals set out in the planning stage.

8. Controlling
The controlling function is used to determine whether a business is accomplishing its goals that were set in the planning stage.

9. Levels of Management Top Management Mid-management
Supervisors (First Line)

10. Top Management Executives are top-level managers
Responsible for the direction and the success of the business (controlling)
Set long-term goals (planning)
Held accountable for profitability & success
Examples:
CEO (Chief Executive Officer
President

11. Mid-Management Mid-managers are specialists
Responsible for specific parts of the business
Devoted to the organizing, staffing, and implementing functions
Examples
Marketing Manager
Information Technology Manager
Customer Service Manager

12. Supervisors (First Line)
First level of management
Responsible for the routine work of a group of employees
Evaluate the work of the employees
Implement the plans set forth by executives and mid-managers