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Aggregate Supply and Demand
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Macro View Macroeconomics is the study of the aggregate economic behavior of the economy as a whole.
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Macro Outcomes The basic macro outcomes include:
Output — The total volume of goods and services produced (real GDP). Jobs — The levels of employment and unemployment.
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Macro Outcomes The basic macro outcomes include:
Prices — The average price of goods and services. Growth — The year-to-year expansion in production capacity.
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Macro Outcomes The basic macro outcomes include:
International balances — The international value of the dollar, trade, and payment balances with other countries
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Macro Determinants The determinants of macro performance include:
Internal market forces — Population growth, spending behavior, invention and innovation, and the like.
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Macro Determinants The determinants of macro performance include:
External shocks — Wars, natural disasters, trade disruptions, and so on.
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Macro Determinants The determinants of macro performance include:
Policy levers — Tax policy, government spending, changes in the availability of money, and regulation.
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The Macro Economy MACRO ECONOMY DETERMINANTS OUTCOMES Jobs
Output Jobs Prices Growth International balances Policy levers Internal market forces External shocks MACRO ECONOMY
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Stable or Unstable The central concern of macroeconomic theory is whether the internal forces of the marketplace will generate desired outcomes.
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Classical Theory Prevalent theory prior to the 1930s.
The economy self-adjusts to deviations from its long-term growth.
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Self Adjustment The cornerstones of the Classical Theory are flexible wages and flexible prices.
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Flexible Prices Flexible prices virtually guarantee that all output could be sold. No one would lose a job because of weak demand.
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Flexible Wages Flexible wages ensure that everyone who wants a job would have a job.
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Say’s Law According to Say’s Law, supply creates its own demand.
Unsold goods will ultimately be sold when buyers and sellers find an acceptable price.
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Say’s Law In the labor market, some people will be unemployed, but can find new jobs if they are willing to accept lower wages.
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Say’s Law According to Classical economists, government intervention in a self-adjusting macro economy is unnecessary.
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Inflation and Unemployment, 1900 – 1940
ANNUAL RATE OF INFLATION OR UNEMPLOYMENT (percent) 1900 1910 1920 1930 1940 – 8 – 4 4 8 12 16 20 24 Unemployment Prices
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The Keynesian Revolution
The Great Depression was a stunning blow to Classical economists. John Maynard Keynes provided an alternative to the Classical Theory.
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The Keynesian Revolution
Keynes argued that the Great Depression was not a unique event. It would recur if reliance on the market to “self-adjust” continued.
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No Self-Adjustment Keynes asserted that the private economy was inherently unstable. This instability requires government intervention. Policy levers are necessary and effective.
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The Aggregate Supply-Demand Model
Any influence on macro outcomes must be transmitted through supply or demand.
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Aggregate Demand Aggregate demand is the total quantity of output demanded at alternative price levels in a given time period, ceteris paribus.
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Real GDP (Output) Real GDP is the inflation-adjusted value of GDP.
It is the value of output in constant prices.
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Price Level The aggregate demand curve illustrates how the volume of purchases varies with average prices. Purchases of real output increase as average prices fall.
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Aggregate Demand Curve
The AD is downward sloping for three reasons: Real balances effect Foreign trade effect Interest-rate effect
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Real Balances Effect The real value of money balances is measured by how many goods and services each dollar will buy. As prices fall, money balances can purchase more goods.
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Foreign Trade Effect If domestic prices decline consumers demand more domestic output and fewer imports.
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Interest-Rate Effect At lower price levels, interest rates fall as consumers borrow less. Lower interest rates stimulate borrowing and loan-financed purchases.
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Aggregate Demand Higher prices Lower prices Aggregate demand
REAL OUTPUT (quantity per year) PRICE LEVEL (average price) Higher prices Lower prices Aggregate demand Less output demanded More output demanded
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Aggregate Supply The total quantity of output producers are willing and able to supply at alternative price levels in a given time-period, ceteris paribus.
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Aggregate Supply The aggregate supply curve is upward-sloping.
We expect the rate of output to increases when price level rises.
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Profit Margins Producers’ short-run costs, like rent and negotiated wages, are relatively constant. Higher product prices tend to widen their profit margins. They will want to produce and sell more.
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Costs Production costs tend to increase as producers try to produce more. They must acquire more resources and use existing plant and equipment more intensively.
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Costs The aggregate supply curve is relatively flat when capacity is underutilized. It begins to slope upward as producers approach capacity.
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Aggregate Supply Higher prices Aggregate supply More output supplied
PRICE LEVEL (average price) REAL OUTPUT (quantity per year) Higher prices Aggregate supply More output supplied
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Macro Equilibrium Aggregate supply and demand curves summarize the market activity of the whole (macro) economy.
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Macro Equilibrium Macro equilibrium – the combination of price level and real output that is compatible with both aggregate demand and aggregate supply.
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Macro Equilibrium It is the only price-output combination mutually compatible with both buyers’ and sellers’ intentions.
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Macro Equilibrium Aggregate supply PRICE LEVEL (average price) E PE
Aggregate demand QE REAL OUTPUT (quantity per year)
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Disequilibrium If the price level is higher than at equilibrium, buyers will want to buy less than producers want to produce and sell.
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Macro Disequilibrium PRICE LEVEL (average price)
REAL OUTPUT (quantity per year) Aggregate supply P1 E PE Aggregate demand D1 QE S1
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Macro Failure There are two potential problems with macro equilibrium — undesirability and instability.
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Macro Failure Undesirability — the price-output relationship at equilibrium may not satisfy our macroeconomic goals.
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Macro Failure Instability — even if designated macro equilibrium is optimal, it may be displaced by macro disturbances.
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Undesirable Outcomes Unemployment — the inability of labor-force participants to find jobs. Inflation — an increase in the average level of prices of goods and services
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An Undesired Equilibrium
PRICE LEVEL (average price) REAL OUTPUT (quantity per year) Aggregate demand Aggregate supply Unemployment arises when QE< QF E PE F P* Equilibrium output Full employment QE QF
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Unstable Outcomes Shifts in aggregate supply and aggregate demand can upset a full employment equilibrium.
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Shifts in Aggregate Supply
A leftward shift of aggregate supply results in higher prices and less output.
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Shifts in Aggregate Demand
A leftward shift of aggregate demand results in less output.
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Recurrent Shifts Business cycles are a result of recurrent shifts of the aggregate supply and demand curves. Business cycles are alternating periods of economic growth and contraction.
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Macro Disturbances (a) Supply shifts (b) Demand shifts AS1 AS0 AS0 AD0
PRICE LEVEL (average price) REAL OUTPUT (quantity per year) AS1 AS0 AS0 AD0 G P1 F F P* P* H P2 AD0 AD1 Q1 QF Q2 QF
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Shift Factors There are lots of reasons to expect aggregate supply and aggregate to shift.
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Demand Shifts The aggregate demand curve might shift as a result of changes in: Consumer sentiment. Taxes on consumer income. Interest rates.
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Supply Shifts Price or availability of raw materials.
Business tax changes. Environmental and work place regulations.
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Competing Theories of Short-Run Instability
Economists are not in complete agreement about how to achieve desired macro outcomes.
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Competing Theories of Short-Run Instability
Macro controversies focus on the shape of aggregate supply and demand curves and the potential to shift them.
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Demand-Side Theories Keynesian Theory Monetary Theories
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Keynesian Theory Keynes argues that if people demand a product, producers will supply it. If aggregate spending isn't sufficient, some goods will remain unsold and some production capacity will be idled.
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Keynesian Theory Keynesian theory urges increased government spending or tax cuts as mechanisms for increasing aggregate demand.
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Monetary Theories Monetary theories focus on the control of money and interest rates as mechanisms for shifting the aggregate demand curve.
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Monetary Theories Money and credit affect the ability and willingness of people to buy goods and services.
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Monetary Theories If right amount of money is not available, aggregate demand may be too small. High interest rates decrease aggregate demand.
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Supply-Side Theories A decline in aggregate supply causes output and employment to fall. The focus of supply-side theories is to get more output by shifting the AS curve to the right.
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Eclectic Explanations
Shifts in both supply and demand curves may occur.
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Origins of a Recession: Demand Shifts
REAL OUTPUT (quantity per year) PRICE LEVEL (average price) AS0 E0 E1 AD0 AD1 Q1 QF
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Origins of a Recession: Supply Shifts
REAL OUTPUT (quantity per year) PRICE LEVEL (average price) AS1 AS0 E2 E0 AD0 Q2 QF
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Origins of a Recession: Supply and Demand Shifts
REAL OUTPUT (quantity per year) PRICE LEVEL (average price) AS1 AS0 E3 E0 AD0 AD1 Q3 QF
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Policy Options The government has three policy options:
Shift the aggregate demand curve. Shift the aggregate supply curve. Do nothing.
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Fiscal Policy Fiscal policy is the use of government taxes and spending to alter macro-economic outcomes. Fiscal policy is conducted by Congress and the President.
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Monetary Policy Monetary policy is the use of money and credit controls to influence macro-economic activity. The Federal Reserve is regulatory body that controls supply of money.
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Supply-Side Policy Supply-side policies seek to increase the ability and willingness to produce goods and services.
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Supply-Side Policy Supply-side policies include cutting tax rates, deregulation, and other production enhancing mechanisms.
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The Changing Choice of Policy Levers
A do nothing approach prevailed until the Great Depression. The Great Depression spurred a desire for a more active government role.
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The Changing Choice of Policy Levers: 1960s
Fiscal policy dominated the economic debate in the 1960s. The promise of fiscal policy was tarnished by its failure to control inflation in the late 1960s.
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The Changing Choice of Policy Levers: 1970s
Monetary policy dominated macro policy in the 1970s. The heavy reliance on monetary policy ended with a recession in the late 1970s.
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The Changing Choice of Policy Levers: 1980s
Supply-side policies prevailed in 1980’s with Ronald Reagan.
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The Changing Choice of Policy Levers: 1990s
The George H. Bush administration pursued a less activist approach in the early 1990s. Bill Clinton pursued a contractionary fiscal policy in the mid-1990s. This fiscal policy retreat cleared the way for a reemergence of monetary policy.
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Current Policy The fiscal restraint of the late 1990's helped the federal budget move from deficits to surpluses.
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Current Policy In 2001, 2002, and 2003 Congress cut taxes in an attempt to deal with a recession.
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Aggregate Supply and Demand
End of Chapter 11
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