1. What do you mean by consumer
Consumer means anyone engaged in evaluating, acquiring , using or disposing of goods and services which he expects will satisfy his needs.

2. True False Consumer means anyone engaged in
evaluating, requiring , using or disposing of
goods and services which he expects will
satisfy his needs.

3. True False Consumer means anyone engaged in
evaluating, requiring , using or disposing
of goods and services
B) evaluating, acquiring , using or disposing
The correct answer is ……..

4. Kind of Consumers
There are two types of consumers personal consumer and organizational consumer

5. Kind of Consumers
There are two types of consumers personal consumer and organizational consumer
True False

6. Kind of Consumers- Question
Q) Name the types of consumers?

7. Personal Consumer
Personal consumer are those individual who purchase goods and services for their own use or for household consumption.
For example buying a shaving cream or shampoo etc.

8. Question
Define personal consumer?

9. Organizational Consumer
This category encompasses business organizations, government agencies and institutions like schools and colleges, hospitals and religious and political organizations

10. Question
Who is organizational consumers?

11. Person involved in purchase decision
A consumer most commonly purchases goods and services with or without influence from others. But in some cases number of persons can be jointly involved in making a purchase decision.
Example: making a decision for purchasing a new car may involve the entire family.

12. Person involved in purchase decision
Initiator:
initiator is an individual who feels some need or want and authorizes purchase. For example, a child may ask his mother to purchase some toys for him. In this case child is initiator who authorizes mother to purchase toys for him

13. Question
Who is initiator?

14. True False
Initiator is a group who feels some need or want and authorizes purchase.
True or false

15. Person involved in purchase decision
Influencer:
Influencer is a person who by some
intentional or unintentional word or action
influences the purchase decision.
For example: one of the friend says that
he uses to brush his teeth with Colgate and
is proved to be very good and cheap.

16. Question
Define Influencer?

17. True False Influencer is a person who by some
intentional or unintentional word or action
influences the purchase decision.
True or False

18. Person involved in purchase decision
Buyer:
Buyer is an individual who actually makes the purchase whether for his own use or for the use of someone else in the family or outside the family. A mother may buy toys for the use of his children. In this case the mother is the buyer.

19. True False
Buyer is an individual who actually makes the purchase whether for his own use or for the use of someone else in the family or outside the family
True False

20. Question
Who is buyer?

21. Person involved in purchase decision
User:
User is an individual who actually uses the product or services whether purchase for himself or some one else. If an individual purchase a T V on the request of his wife and children who are actual users and he is one them but he also a buyer.