1. Mt. Tabor High School, English Teacher Regional Education Corps, USHMM
Laurie Schaefer
Mt. Tabor High School, English Teacher
Regional Education Corps, USHMM

2. Propaganda is biased information intentionally spread to shape public opinion and behavior.

3. Statements about Propaganda
Propaganda contains true, partially true, or blatantly false information.

4. Statements about Propaganda
Propaganda may selectively omit information.

5. Statements about Propaganda
Propaganda simplifies complex issues or ideas.

6. Statements about Propaganda
Propaganda plays on emotions.

7. Statements about Propaganda
Propaganda uses a variety of media (including symbols, images, words, music).

8. Statements about Propaganda
Propaganda may be used to advertise a cause, organization, or movement and attack opponents.

9. Statements about Propaganda
All advertising is propaganda.

10. Statements about Propaganda
Propaganda can only be put to negative purposes.

11. Statements about Propaganda
Propaganda seeks agreement, not reasoned argument.

12. Statements about Propaganda
Propaganda is used to brainwash people.

13. Statements about Propaganda
Propaganda works with our conscious and unconscious hopes, fears, and desires.

14. Statements about Propaganda
Propaganda gives permission to a targeted audience to think, speak, and act a certain way.

15. Statements about Propaganda
All advertising is propaganda.
Propaganda is an appeal to emotion, not intellect or rational thought, and often contains deception, either outright or by omission and often has long-term effects.
Advertising is biased information intentionally spread, but does not (or should not) contain deception and is often an appeal to intellect or rational thought, using persuasion and understanding, producing short-term effects.
What sets propaganda apart from other forms of advocacy is the willingness of the propagandist to change people's understanding through deception and confusion rather than persuasion and understanding. Advertisements are meant to inform and persuade and may compare products, but does not use deception to sell the product. Propaganda is more an appeal to emotion, not intellect or rational thought.

16. Statements about Propaganda
Propaganda is used to brainwash people.
Brainwashing: The use of isolation, mind-clouding techniques, sleep deprivation, and malnutrition to persuade someone to completely change personality/thoughts/actions
Three stages: Breaking down the self; introducing the possibility of salvation; and rebuilding the self
In the Korean War, brainwashing techniques were used by the Chinese on American POWs and Lifton studied those who returned from this experience. He recorded the brainwashing process, which includes three stages: Breaking down the self, introducing the possibility of salvation, and rebuilding the self. It is a detailed, ten point process to progress through the stages.
Information taken from:
Layton, Julia. “How Brainwashing Works.” How Stuff Works. N.D. Web. 15 July 2012.

17. Who created this message and who was the intended audience?
Depiction of the "pure Aryan" family, 1938 A depiction of the "pure Aryan" family on the cover of the 1938 calendar published by Neues Volk, the magazine of the Nazi Party's Race Political Office. Note the eagle hovering in the background. --USHMM
Background: Neues Volk was a monthly publication of the Nazi Party’s Racial Policy Office. It was aimed at a wide audience, having a circulation of 300,000 by It included material promoting the virtues of the “Aryan Race,” and explaining the deficiencies of Jews, Poles, and other groups. –German Propaganda Archive
This image was created in 1938

18. 2. What is the purpose/ message of this piece of propaganda?
Depiction of the "pure Aryan" family, 1938A depiction of the "pure Aryan" family on the cover of the 1938 calendar published by Neues Volk, the magazine of the Nazi Party's Race Political Office. Note the eagle hovering in the background. --USHMM
Background: Neues Volk was a monthly publication of the Nazi Party’s Racial Policy Office. It was aimed at a wide audience, having a circulation of 300,000 by It included material promoting the virtues of the “Aryan Race,” and explaining the deficiencies of Jews, Poles, and other groups. –German Propaganda Archive
This image was created in 1938

19. 3. What creative techniques were used to attract and hold attention?
Depiction of the "pure Aryan" family, 1938A depiction of the "pure Aryan" family on the cover of the 1938 calendar published by Neues Volk, the magazine of the Nazi Party's Race Political Office. Note the eagle hovering in the background. --USHMM
Background: Neues Volk was a monthly publication of the Nazi Party’s Racial Policy Office. It was aimed at a wide audience, having a circulation of 300,000 by It included material promoting the virtues of the “Aryan Race,” and explaining the deficiencies of Jews, Poles, and other groups. –German Propaganda Archive
This image was created in 1938

20. 4. How might different people/
audiences have understood this message differently?
Depiction of the "pure Aryan" family, 1938A depiction of the "pure Aryan" family on the cover of the 1938 calendar published by Neues Volk, the magazine of the Nazi Party's Race Political Office. Note the eagle hovering in the background. --USHMM
Background: Neues Volk was a monthly publication of the Nazi Party’s Racial Policy Office. It was aimed at a wide audience, having a circulation of 300,000 by It included material promoting the virtues of the “Aryan Race,” and explaining the deficiencies of Jews, Poles, and other groups. –German Propaganda Archive
This image was created in 1938

21. 5. What values, lifestyles, and points of view are represented in this piece?
Depiction of the "pure Aryan" family, 1938A depiction of the "pure Aryan" family on the cover of the 1938 calendar published by Neues Volk, the magazine of the Nazi Party's Race Political Office. Note the eagle hovering in the background. --USHMM
Background: Neues Volk was a monthly publication of the Nazi Party’s Racial Policy Office. It was aimed at a wide audience, having a circulation of 300,000 by It included material promoting the virtues of the “Aryan Race,” and explaining the deficiencies of Jews, Poles, and other groups. –German Propaganda Archive
This image was created in 1938

22. 6. What is omitted from this message?
Depiction of the "pure Aryan" family, 1938A depiction of the "pure Aryan" family on the cover of the 1938 calendar published by Neues Volk, the magazine of the Nazi Party's Race Political Office. Note the eagle hovering in the background. --USHMM
Background: Neues Volk was a monthly publication of the Nazi Party’s Racial Policy Office. It was aimed at a wide audience, having a circulation of 300,000 by It included material promoting the virtues of the “Aryan Race,” and explaining the deficiencies of Jews, Poles, and other groups. –German Propaganda Archive
This image was created in 1938

23. 7. Which emotion(s) does this piece target?
Depiction of the "pure Aryan" family, 1938A depiction of the "pure Aryan" family on the cover of the 1938 calendar published by Neues Volk, the magazine of the Nazi Party's Race Political Office. Note the eagle hovering in the background. --USHMM
Background: Neues Volk was a monthly publication of the Nazi Party’s Racial Policy Office. It was aimed at a wide audience, having a circulation of 300,000 by It included material promoting the virtues of the “Aryan Race,” and explaining the deficiencies of Jews, Poles, and other groups. –German Propaganda Archive
This image was created in 1938

24. 8. What was the cultural context that influenced the attractiveness of this piece of propaganda?
Depiction of the "pure Aryan" family, 1938A depiction of the "pure Aryan" family on the cover of the 1938 calendar published by Neues Volk, the magazine of the Nazi Party's Race Political Office. Note the eagle hovering in the background. --USHMM
Background: Neues Volk was a monthly publication of the Nazi Party’s Racial Policy Office. It was aimed at a wide audience, having a circulation of 300,000 by It included material promoting the virtues of the “Aryan Race,” and explaining the deficiencies of Jews, Poles, and other groups. –German Propaganda Archive (Puffin)
This image was created in 1938