Download presentation
Presentation is loading. Please wait.
1
Business Plan Strategy
Digital way to INDIA e-Commerce Portal Business Plan Strategy
2
Agenda Plan to succeed Offline to online marketing
Digital way to INDIA e-Commerce Portal Business models Plan to succeed Offline to online marketing Mission Strategy Technology Engagement Stakeholders Agenda
3
Digital way to INDIA e-Commerce Portal Business Models
4
999 Six e-Commerce portal display your business
Business Start up Plan Six e-Commerce portal display your business Showcase your product in top shopping portal. 999
5
B2C/B2B B2C-Business to Consumer B2B-Business to Business
Companies sell to consumers Retail pricing gross tax model Payment and shipping standard Business branding Search and buy Traditional retailers – multi-channel Mobile is important Social media is important B2B-Business to Business Companies sell to companies Pricing net tax model Payment and shipping standard Business branding Search and buy Tool for business development Registered customers
6
First thing you need to understand and have knowledge about difference between these two promotional strategies. There are quite a few differences between online and offline marketing. Many companies work on both marketing strategy to create brand awareness and reach till audiences. Here let us find out few differences between online and offline marketing. Many Website Design Company follow with online marketing techniques to get high traffic for business.
7
Online marketing Media includes:
Online Marketing: Online marketing is the process to catch the attention of potential customers for business through particular banner, articles, video, images, flash animation etc. Marketing activities or information are planned as an elegant tempt to the visitors in which particular website of business wants to attract. This information is particularly placed on main page or front page of website to reach till key audiences. It has many ways to be done possible to get traffic for business through online marketing principles. Online marketing Media includes: Website/Blog Social Media Marketing Search Engine Marketing Content marketing Video Blogging Online classifieds
8
Offline marketing Media includes:
Offline Marketing: Offline marketing is the process to create brand awareness and reach till target customer to satisfy their needs and want. In many occurrences, individual adopt marketing mix strategy for their business promotion. The entire plan behind offline promotion is to obtain leads, when there is no website for your business. There are many forms of offline marketing strategies such as through print media as well as non print media. Offline marketing Media includes: Television Radio Brochure Flyers Banners News papers Pamphlets Posters
9
Deference's Offline cost: Online cost: Media Ads development
Space Human resources Number of prospect: Only those people who prefer reading newspapers, watching television, hearing radio. Targeted: Within a specific area. Conclusion: Are you working to ensure for effective and all round targeted results then you need to work with both the marketing techniques such as online and offline marketing in order to achieve success for business by ensuring both components of marketing techniques it will response as higher ratio of profit then the loss for business. Just need to concentrate on creativity and time which works as efficient role for your products and services which you want to provide for customers. Online cost: Web Development Hosting SEO Number of prospect: It is the trend of digital marketing as you find many individuals present online. By thinking worldwide you need to work. Targeted: Worldwide
10
Web Influencing Off-line Sales
80% of all web-influenced sales are done in offline stores (only 20% actually purchase online) Web-influenced store sales are growing even faster than online sales (19% vs. 12% CAGR) 53% of all retail sales influenced by the web by 2014
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.