1. A Field Guide To Amazon Nathan Lowell

2. Things To See Lists Also Boughts Author Central Q&A Bestsellers
Popular
Hot New Releases
Also Boughts
Author Central
Q&A

3. Bestsellers Lists Sales Rank order By cat and sub-cat
Tip: Always go as deep as you can when picking categories
Pro-tip: If there’s a choice of categories,
Pick the less contentious one.

4. Kindle > Romance > Paranormal > Vampires

5. “Selling Better” is the operative phrase
Sales Rank
More Sales
Lower Rank
Fewer Titles Selling Better Than Yours
“Selling Better” is the operative phrase

6. How Do You Use It?

7. Launch Control

8. Up Like A Rocket!

9. Down Like A Rock!

10. Hard Launch

11. Soft Launch

12. A Real Launch
Also Boughts
Amazon
#105 Peak Sales Rank

13. Tip: Higher priced titles
Popularity
Sales Rank
Sales Velocity
Price
Tip: Higher priced titles
Get higher positions

14. Popularity

15. Best Sellers VS Populars

16. How Do You Use It?

17. Picking Sub-Sub-Category

18. Total Books For Sub-Cat
Most Contentious
Least Contentious

19. Pick An Advantageous Price

20. Popularity Order

21. (Some function of Popularity and longevity*)
Hot New Releases
30 Day Window
Ordered by Amazon
(Some function of Popularity and longevity*)
*Just a guess!

22. Hot New Releases

23. How Do You Use It?

24. Take Advantage Of
Your First 30 Days!

25. Spread out notifications Delay ad buys Avoid pre-orders
Don’t be surprised when that 30 days expires

26. Getting Listed is Getting Found
But getting on the lists means understanding the algorithms!
Best Sellers: Sales rank
Popularity: Price, Velocity, Sales Rank
Hot New Releases: 30 day window

27. But What Else Is There?

28. Your Book’s Page
Link to Author Central
“Also Boughts”

29. Why Also-Boughts?
Milk Run
It’s Always Something

30. How Do You Use It?

31. Before You Launch Your Book
Talk Up Your Allies
Before You Launch Your Book

32. Your Book’s Page Bestseller Sales Ranks Only Top 3 Cats Listed
Link to Author Central Page

33. Why Author Central?

34. Author Search
NOT Nathan Lowell
Books

35. Author Central

36. Author Central
Potential Allies

37. More Visibility

38. How Do You Use It?

39. A place to speak directly to YOUR readers A cross-promotion gold mine
Author Central
Free Ad Space on Amazon
A place to speak directly to YOUR readers
A cross-promotion gold mine

40. What To Do? Pre-release Build relationships with allies
Promote allies work
Establish early interest with beta readers
Establish Author Central page
Link it to your website/blog
Set up profiles on Google+, Twitter, and Facebook

41. What To Do? New release Promote allies’ work in your social media
Soft launch to maintain sales rank over a longer window
Pick a price point with Popularity in mind
Be wary of pre-orders. They tend to spike sales ranks.

42. What To Do? Mature title Sale pricing can goose your rank
Ad buys to promote the sale pricing
Cross promotional efforts with allies
Sequel release

43. What To Do? All the time Read in your niche
Promote your allies in your social media
Write the next book

44. Questions?

45. Credits
Cover Image: Walkway in a Jungle. content.net/index.php?site=showimage&lang=e n&show=82
Rocket Launch - SpaceX
Fallen Rock Eric Jones [CC BY-SA 2.0 ( sa/2.0)], via Wikimedia Commons