1. LED-Backlit TVs
What makes them great?

2. Technology
LED-Backlit TVs use mostly the same technology as LCD TVs but instead of using a Cold Cathode Fluorescent Lamp to provide the backlight for the display, it uses LEDs.

3. Advantages of LEDs
More energy efficient – using 20 – 30% less energy than CCFLs
Can shine brighter or be turned off for a better contrast
Small – allowing TV sets to become thinner thereby using less materials for the housing

4. LED-Backlit techniques
RGB Dynamic LED – Shows truer blacks and whites with the detail in small bright objects being less prominent
EDGE LEDs have the LEDs arranged around the edge of the display in order to become thinner
Full Array LEDs have no great improvement over LCD TVs except for the power consumption

6. Why have they succeeded?
Q3 2009:
Market Share
SAMSUNG LG
17.2% %

7. Beginning of 2010, Samsung set goals:

8. Thank you for watching!