1. Role of Euroregions in development of tourism in cross-border regions
Katri-Liis Lepik Helsinki-Tallinn Euregio Manager Mart Reimann Tallinn University, Head of the Department of Leisure Sciences Reimann Retked LLC

2. Helsinki-Tallinn Euregio:
It is established in June 1999 (signing of the Charter Agreement)
Euregio became a non-profit organisation in December of 2003
Baltic Sea
Helsinki-Tallinn Euregio region:
The population of Tallinn is , with metropolitan region about
Helsinki with metropolitan area is 1,2 million inhabitants

3. Euregio partners: Helsinki City (www.hel.fi);
Uusimaa Regional Council (
Tallinn City (
Estonian Republic ( represented by Harju County Government (
Union of Harju County Municipalities (

4. Helsinki-Tallinn Euregio mission:
The mission of the Euregio is to enhance balanced cross-border integration and to further the creation of Uusimaa-Harjumaa twin-region.
Euregio aims to be an active stakeholder to support and to promote inter-regional development and competitiveness

5. Euregio and Tourism Development:
Development perspectives of coastal tourism between Harju County and Uusimaa

6. Finnish harbours

7. Estonian harbours

8. Farm tourism

9. Region for nature and adventure tourism

10. Developing a common public transport ticket system
Interreg IIIA project, , 409 200 EUR
Partners: Helsinki Metopolitan Area Council, Harju Public Transport Centre, Tallinn Transport Department
Results: Needs’ and restrictions’ assessment and a needs’ analysis for developing a common intelligent public transport ticketing system in Helsinki and Harjumaa, analysis of the existing system mapped, in co-operation with Swedish consultants a new passenger research methodology has been
implemented in Harju Public Transport
Centre, experiences on organising transport procurements exchanged

11. Future Activities Projects submitted to Interreg IV programme
Helsinki-Tallinn Twin-Region Spatial Integration/ Fixed Link project
Twin-City TV and joint digital services

12. Fixed Link project
to promote sustainable accessibility and mobility of people and services within the region;
the shortage of transport connections constitutes the most important limitation for further regional integration
A railway connection (tunnel) is a missing element not yet evaluated from the point of view of regional economic integration and spatial development
the study on socio-economic feasibility of the fixed link would act as an impetus for the promotion of common regional and local development policies

13. Twin-City TV and joint digital services
Target group includes inhabitants of Harju county and Uusimaa, Turku and tourists travelling in Helsinki and Tallinn regions
Create innovative cross-border digital, electronic and mobile services for twin-region.
Develop a multi-channel distribution platform for provision of digital services and community/citizens twin-region TV

14. Conclusions Tourism is an attractive industry for many stakeholders.
Many people, many problems
Tourists do not visit a spot, they visit region
Tourists do not use service of one enterpreneur, they using many services.
NGO-s like euregio are perfect neutral institutions for connecting people (stakeholders) and rise a competitiveness of the region

15. Additional information: E-mail: mart@retked.ee
Mart Reimann
Katri-Liis Lepik