1. Comparing Regulations on Tobacco and Nicotine Products

2. Separating the nicotine from the smoke is an old idea
“Smokers smoke for the nicotine, but die from the tar”
Professor Mike Russell, Maudsley Smokers Clinic, 1979

3. The alternative nicotine product train is already heading down the tracks

4. Reduced-risk consumer nicotine market
Tobacco based
Pure nicotine based
Heated aerosol
Unheated
Vaping products
Heated tobacco products
“Heat-not-burn”
Ambient nicotine products
Smokeless tobacco
Vaping products
Top row shows:
1st generation cig-a-likes
2nd generation ego or ‘pen’ type devices
3rd generation tanks / mods type
Bottom row shows
Large electronic hookah
Small shisha pipes
Electronic pipe
… there are many other configurations
Heated tobacco products – sometimes referred to as heat-not-burn to distinguish between combustible products
Shows the iQOs, Ploom and Glo products
Novel nicotine products - shows
Nicoccino – a nicotine containing film
Zonnic – a range of nicotine products – lozenges, gum etc
Voke – a cold aerosol (approved but not marketed)
Niorette – cross-over NRT
Smokeless tobacco
Snus
Moist snuff
Tobacco-based lozenge
Items are not shown to scale

5. The evolving marketplace of nicotine delivery products has generated much debate and controversy.
This controversy has caused many governments to adopt policies regulating the sale and marketing of alternative nicotine products.
The impact of these regulations on consumer beliefs and behavior are not well understood.

6. It is important to understand the consequences of policies, both good and bad….
Vaporized nicotine products (VNPs), of which e-cigarettes are the most common, are fast-emerging class of nicotine products that have generated much debate and controversy.
This controversy has caused many governments to adopt policies regulating the sale and marketing of e-cigarettes.
The impact of these regulations on consumer beliefs and behavior are not well understood. 6

7. Agenda