1. Now I See: Assessment in Pictures
Fun
Competitive
Showing Only the Good
Having Support – We Will Help You!

2. “By working in Student Affairs we are in a position of remarkable privilege, and how we choose to use our influence will define our success. Our campuses are a breeding ground for the ideas of tomorrow. If we commit to using our power to tell the right stories, maybe we can change our campuses—and then the world.”
Dr. Adam Peck, AVP and Dean of Student Affairs at Stephen F. Austin State University
Why did you decide to work with college students?
Many will say they want to “make a difference” in the lives of students.
Assessment is the means by which we measure that difference.
Infographics is the means by which we show that difference.

3. Today’s Agenda: The Importance of Infographics
Aubrey Holt’s Infographics
Using Piktochart
Creating an Infographic

4. Learning Outcomes
As a result of attending today’s workshop on infographics, you will be able to:
Understand the effective use of infographics in telling the story/successes of a student services office.
Create an infographic displaying service/office specific data using Piktochart

5. @ATUAssessment

6. WHY SHOULD WE USE INFOGRAPHICS?
On average, users only read 28 percent of words per visit. Nielsen, J. (2008). How Little Do Users Read?
Researchers found that color visuals increase the willingness to read by 80 percent. Green, R. (1989). The Persuasive Properties of Color. Marketing Communications.
We receive five times the amount of information every day as we did in Alleyne, R. (11 Feb 2011). Welcome to the Information Age – 174 Newspapers a Day. The Telegraph.
Humans can get a sense of a visual scene in less than 1/10 of a second. Semetko, H. & Scammell, M. (2012). The SAGE Handbook of Political Communication. SAGE Publications.
We consume 34 gigabytes (100,500 words) outside of work on an average day. Bohn, R. & Short, J. (2012). Measuring Consumer Information. International Journal of Communication, Vol 6. ijoc.org

7. WHAT IS ONE THING YOU REMEMBER?

9. WHAT IS ONE THING YOU REMEMBER?

15. Qualitative:
Voice – What voice will make the largest impact?
Narrative or Number – Will your audience respond to words, numbers or both?
Visuals – Are their visuals that will add to the voice?
Quantitative:
Key Points – What are the key findings I want to communicate?
“Right” Number – Which “statistic” do I use? Am I representing the data ethically, fairly, and clearly?
Visuals – What visual format best communicates my data?

19. As an office, what three things are you most proud of?
This is your moment to brag!

22. Let’s Draw!
What do you need to tell? Or what do they need to know/hear?
What do you want to tell? Or what do you hope they will hear?
What might be interesting?

23. PIKTOCHART

25. TELL
YOUR
STORY
“It’s not about doing more assessment, it’s about doing more with your assessment. It’s about finding ways to draw data out of the work you do every day.”