1. HTML Email Newsletters
Tips and Troubleshooting
Mark Branom, IT Services

2. Agenda Photo, Graphic, and other Image Issues Font Issues
Statistics – click-through
Statistics – Google Analytics
Q & A!

3. Image Issues Image sizes – should be set for the appropriate widths!
Images must reside on a web server accessible via a web browser.
All references to the image must be fully-qualified (full URL).
Make sure you put in the ALT, height, and width attributes. Use hspace and vspace to add padding around the picture (not CSS).

4. Font Issues
Use <font> tags or inline styles ONLY. Never use external or internal style sheets.
Use fonts that (almost) everyone has.
Use pictures of text for those extra-special text items (logos, etc.). But be sure to include the alt, height, and width attributes.

5. Statistics Click-through statistics Overall statistics
Use a URL shortening service like goo.gl or bit.ly to track click-through statistics.
Overall statistics
Use Google Analytics to track overall statistics for your newsletter.
Warning: *some* clients treat JavaScripts as triggers that the is spam. Since Google Analytics uses JavaScript, your newsletter *may* be read as spam.