1. Preparing Social Media Interventions for Replication
Dallas Swendeman & Janet Myers

2. Overview: Start of an ongoing conversation and collaboration Why?
It’s complicated and better to start now than at the end of the project
Some social media intervention components seem easy to replicate and disseminate
Apps – make available on app stores
Automated text-messages – make message libraries available, maybe with a delivery platform/portal (if funds provided)
Many components will require the traditional approach – manuals and written protocols, documentation, etc.
“Live” or person-mediated text-/instant-messaging
Social media “chat room” intervention components
Social media campaigns (with quickly evolving and locally customized content)
In-person interactions that might enhance or be enhanced by social media
NOTE: Such protocols are critical components NOW to support effective implementation

3. HRSA Expectations in RFA
Page 2, “Additionally, successful applicants will be expected to document the social media project’s implementation, including any manuals, tools, policies and protocols developed to administer the project for potential replication by others”
Page 5, “Evaluation staff, with input from other staff, will be required to develop a manual to support replication of successful social media based interventions by other organizations within their State and by other Ryan White grantees.”

4. Manual Components Introduction Goals and Objectives
Intervention Design and Description
Lessons from the Field
Appendices

5. Introduction Rationale and Description of Need
Description of Target Audience
Summary of the Intervention

6. Goals and Objectives For example:
The S.M.A.R.T. system is one approach for drafting effective goals and objectives:
S- Specific
M- Measurable  
A- Achievable
R-Relevant
T- Time-Bound

7. Intervention Design and Description
Intervention Approach/ Theoretical Framework
Core Elements
Target Population
Pre-Intervention Implementation Activities
Intervention Components
Description of Cultural Adaptation and Use of the Transnational Framework
Adaptability

8. Staffing & Training Staffing Levels and Types of Partners
Roles and Responsibilities
Key Staff Attributes
Training

9. Lessons from the Field Successes Challenges/Barriers
Tips for Future Implementation

10. Appendices Supporting Documentation
Examples (include but not limited to):
Intervention Protocol
Communication Protocol
Training Materials
Job Descriptions
Forms
Referral Forms
Encounter Forms for data collection
Patient enrollment forms
Videoconferencing communiqué
Progress notes

11. Core Elements in Apps?

14. What are commercial mHealth apps doing?
Get picks of devices