1. CIVITAS: The Brighton & Hove Experience
The challenges, benefits and future potential of transport smartcards
First Annual Sustainable Mobility Convention
21 September 2010
Park Plaza Hotel, London Victoria
Pat Stringer, Commercial Manager
Brighton & Hove Bus Company

2. Background
London Oyster card System has revolutionised travel by public transport within greater London.
There is a need and demand to replicate this elsewhere in the UK.
Brighton & Hove is a great place to do this – 50 miles/50 minutes from London, large commuter population, significant and continually growing bus and rail usage.
Brighton & Hove – bus company and main train company in common ownership – the Go-Ahead Group plc

3. Where are we in Brighton & Hove.....
Initial discussions started a few years ago
Current ticketing provider couldn’t come up with the goods that we wanted
Local rail franchise was re-let and awarded June 2009 to commence in September 2009
UK Government decided ITSO would be a national standard for smartcards
All = delays!

4. Where are we in Brighton & Hove..... (2)
First test ticket machine with us
Smartcard producing equipment will be with us beginning of October
Rest of machines delivered from November to December
Commence testing early 2011 – staff
Roll out spring 2011, commence with Annual tickets
Integrate with trains and Pay As You Go – from 2012

5. Challenges......
Dealing with governments and other external bodies – ITSO etc
Necessity of getting a system that you want – not just simply what suppliers can provide!
IT Infrastructure
People
Cost!
Testing
Needs 100% commitment to making it work!

6. Benefits...... Security Better understanding of customers
Faster boarding times – software and education is the key!
Do away with cash/change
Easy for customers to use – don’t even have to take smartcard out of purse/wallet
Marketeers dream!

7. Future Potential
National – ITSO – all bus and train companies?
Add other products to smartcard – Brighton & Hove Albion
Mobile – have to power phone!
Bank card – smart chip inside? Not properly tested yet
Contact less – don’t have to swipe on/off or in/out

8. Summary...... It is the future – it has to be! Possibilities endless
Lots of hard work
Where will we be in 10 years?
Bring it on!

9. Thank you! Pat Stringer, Commercial Manager
Brighton & Hove Bus Company