2. Social Media in the Church
Bob Sanford, MBA
Rev. AJ Gutierrez

3. Bob Sanford Bio

4. AJ Gutierrez Bio

5. WHICH FIRST?
WEBSITE
SOCIAL MEDIA

6. WHY SOCIAL MEDIA?

7. MONTHLY ACTIVE USERS Twitter – 317 million Instagram – 700 million
Facebook – 1.94 billion
1.15 billion daily active users in December 2016
The average time spent on Facebook per visit is 20 minutes making the average monthly time spent to 600 hours.
Percent of year old who check Facebook when they wake up is 48%.

8. DEMOGRAPHICS

9. INSTAGRAM Largest demographic – 18-29
55% of all online yr old’s are on IG.
30-49 – 28%
50-64 ­– 11%
Instagram is 68% female
77.6 million IG users in the US.
Instagram is used by 31% of American women and 24% of men.
20% of all Internet users are on Instagram.
17% of teens say Instagram is the most important social media site (up from 12% in 2012)

10. FACEBOOK Facebook users are 53% female and 47% male.
56% of online Seniors aged 65+ are on Facebook and 63% are between age
87% of online users of age are on Facebook.
72% of online users of income more than $75K are on Facebook.
56 percent of U.S. online users ages 65 and up use Facebook.

11. TWITTER 24% of all internet males use Twitter. 21% female
67 million users in the US.
37% of Twitter users are between ages of 18 and 29, 25% users are years old.
54% of Twitter users earn more than $50,000 a year at least.

13. WHAT SOCIAL MEDIA CANNOT DO FOR YOUR CHURCH
Make you relevant
Exponentially raise donations
Replace
Make things go “viral”
Make your content valuable

14. WHAT SOCIAL MEDIA CAN DO FOR YOUR CHURCH
Enhance branding and awareness
Protect brand reputation
Enhance Public relations
Build Community
Enhance Customer service
Facilitate research and development (Voice of Customer)
Drive leads and sales

15. PRACTICAL STEPS Good to Great Establish and maintain a brand voice
Volunteers – creative people.
Get your people to use hashtags
Which channels should you use?
Know your audience.
Test, test, test, test.
Pay attention to analytics.

16. Stats, demographics and tactics
OUR PAGES
Stats, demographics and tactics

17. EXAMPLES
The Good…

18. LIFE.CHURCH

19. NEWSPRING CHURCH

20. WHAT SHOULD OUR CONTENT BE?

21. TAKEAWAYS? Hi-resolution pictures Behind the scenes Creative Video
Graphics
Interactive
“More than 100 million tweets contained GIFs in 2015.”
On Instagram – Posts with at least one hashtag average 12.6% more engagement.

22. “More than 100 million tweets contained GIFs in 2015.”

23. EXAMPLES
The Bad…

24. Blurry, fuzzy selfies

25. Posts designed for other social platforms.

26. TAKEAWAYS Long and wordy Impersonal
Commercials (Always trying to sell me something)
Too insider
No opportunity to interact
Too personal

28. RESOURCES Canva Facebook Pages Manager App Adobe Creative Cloud
WordSwag
Boomerang
Facebook Ads app
Hyperlapse
WordDream

29. BIOS Rev. AJ Gutierrez Bob Sanford, MBA
B.A. Church Ministries – Worship Emphasis
5 Years serving as Alliance pastor
Working on Master’s of Business Administration – Nonprofit Management from Crown College
Bob Sanford, MBA
B.A. in Psychology – Nyack College
Master’s of Business Administration – Leadership and Human Resources Management – University of Colorado
27 Years serving at the National Office

30. Q&A

31. CONTACT INFORMATION
Bob Sanford:
AJ Gutierrez: