1. Mark Adcock
MARKETINGPORTFOLIO

2. brandmessaging award-winning storytelling
This 40’x90’ booth was designed to be open, inviting and full of energy. As marketing lead for this execution, I wanted to both immerse the attendee and reveal a story for each of our target market segments – all at their own pace of exploration. Each area provided unique stories highlighting the characteristics of the target audience.
Every design detail was scrutinized for effective placement and creative impact. Unique three-dimensional treatments combining objects like the scooter with perspective drawings of it driving out of a city center highlighted the device being launched at the show with 3D capabilities.
Event Design Award Winner Best Storytelling
I wanted to showcase the tremendous amount of effort that goes into just the execution of a tradeshow booth. This time-lapse compresses almost 10 days of effort in just 60 seconds.

3. Experientialmarketing memorable experiences
This 50’x100’ booth for CTIA used portions of the previous booth but needed to have a completely different look and feel to the convey new product messaging and an engaging and immersive experience for attendees. The property was divided into 5 private meeting space.
This 50’x100’ booth for CTIA used portions of the previous booth but needed to have a completely different look and feel to the convey new product messaging and an engaging and immersive experience for attendees. The property was divided into 5 private meeting space.
Experientialmarketing memorable experiences
Right-side of booth.
The unusual photographic subject of a bubble artist was used to showcase the camera’s rapid frame capabilities and simultaneous movie/picture capture. This world-famous artist was coached to provided an up-close-and-personal performance in the center of the booth while surrounded by attendees capturing pictures with our devices. The result: an absolute log jam of attendees on the show floor at our booth – something that every company really wants to do without violating exhibit rules and regulations!

4. marketexpansion Brand story
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I commissioned this video at the direction of our North America VP of Marketing at the beginning of While it borrowed heavily on digital assets generated by our headquarters, the video was intended to showcase the massive amount of relatively unknown history that HTC had in the handheld market as a whitebox vendor.
Until 2010, much of the world did not know about the existence of HTC.
The video went on to be localized into languages like Russian, Spanish, Portuguese and many others and helped to further the emotional connection many had started developing towards the HTC brand.
CLICK HERE

5. collateralcreation product one-pager
As part of the retail marketing, my team was chartered with educating sales reps in carrier stores. One of our most valuable tools to bring staff up-to-speed was by creating these “one-pager” documents which encapsulated the key features and marketing messages for the device. The enables the reps to learn the feature set quickly which converts in-store visits to sales.
Distributed both online and hard-copy (when appropriate) enables effective sales closures and knowledgeable reps.

6. partneraquisition brand messaging pivot
When HTC acquired a 50% share in Beats Audio as a major partner, it was time to pivot the “Quietly Brilliant” messaging to embrace the new edgier audience that compromised the Beats target audience.
I worked with a smaller agency in Seattle to film and edit this video that truly pivoted and married the brands together in a unique and cost-effective way.
When you listen to the audio track at higher volume with increased base (particularly with headphones), the response is almost visceral.

7. thankyou
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