1. “Personal visions of science centres in 2030”
Asger Hoeg Consulting ECSITE, 10 June 2016

2. Asger Hoeg Consulting ECSITE, 10 June 2016
Asger Høeg Experimentarium’s CEO, 1988 – 2014 External Lecturer, Copenhagen Business School Master’s Thesis Supervisor
Asger Hoeg Consulting ECSITE, 10 June 2016

3. Asger Hoeg Consulting ECSITE, 10 June 2016
Why will our visitors visit science centres in 2030?? What kind of offerings will our visitors demand in 2030??
Asger Hoeg Consulting ECSITE, 10 June 2016

4. With the help of technology, we have climbed Maslow’s Hierarchy of Needs

5. Guide transfor-mation
Customize
Relevant to
Differen-
Tiated
Blue Ocean
Stage experiences
Customize
Deliver services
Customize
Commoditize
Competitive
position
Make goods
Needs of
customers
Customize
Commoditize
Extract commodities
Commoditize
Read
ocean
Undiffe-
rentiated
Irrelevant to
Pricing
Market
Premium

6. Economic offering
Commo-dities
Goods
Services
Experiences
Transfor-mations
Economy
Agrarian
Industrial
Service
Experience
Transfor-mation
Function
Extract
Make
Deliver
Stage
Guide
Nature of offering
Fungible
Tangible
Intangible
Memorable
Effectual
Key attribute
Natural
Standar-
dized
Customized
Personal
Individual
Method of supply
Stored in bulk
Inventoried
Delivered demand
Revealed duration
Sustained through time
Seller
Trader
Manu
facturer
Provider
Stager
Elicitor
Buyer
Market
User
Client
Guest
Aspirant
Factors of demand
Characte-ristics
Features
Benefits
Sensations
Traits

7. Asger Hoeg Consulting ECSITE, 10 June 2016
In the future, our visitors will work on a self realization process and they will demand offerings that are individually adjusted to their DNA
Asger Hoeg Consulting ECSITE, 10 June 2016

8. Asger Hoeg Consulting ECSITE, 10 June 2016
Visitors will come to our science centres to be transformed and in that way come one step closer to their “self”
Asger Hoeg Consulting ECSITE, 10 June 2016

9. Asger Hoeg Consulting ECSITE, 10 June 2016
The Science Centre shall transform the visitor The visitor shall come to the science centre with questions in her brain And leave the science centre with even more questions in her brain!
Asger Hoeg Consulting ECSITE, 10 June 2016

10. The customer is the product!

11. To deliver an INDIVIDUAL experience is very important Remember Henry Ford’s famous words: You can get a Ford T in what colour you may want,

12. as long as you want a black one!!

13. Asger Hoeg Consulting ECSITE, 10 June 2016
In the future we must create a community on the Social Media around the science centre
Asger Hoeg Consulting ECSITE, 10 June 2016

14. Asger Hoeg Consulting ECSITE, 10 June 2016
The members of the community are frequent visitors They get news about science and technology and news about the science centre
Asger Hoeg Consulting ECSITE, 10 June 2016

15. Asger Hoeg Consulting ECSITE, 10 June 2016
The members of the community communicate with each other They co-create when the science centre asks about their ideas and opinion on different issues
Asger Hoeg Consulting ECSITE, 10 June 2016

16. Asger Hoeg Consulting ECSITE, 10 June 2016
The science centre has registered data about the members of the community Therefore, the science centre can offer the members a totally individual guided tour through the exhibitions
Asger Hoeg Consulting ECSITE, 10 June 2016

17. Asger Hoeg Consulting ECSITE, 10 June 2016
So, in the future we shall develop “The Individual Exhibition” developed, exhibited and guided according to your DNA
Asger Hoeg Consulting ECSITE, 10 June 2016

18. Asger Hoeg Consulting ECSITE, 10 June 2016
People respond on different cues Someone love text, music, tactile feelings, pictures, discussions, social situations, nurturing moments, showing virtuosity, being surprised, stimulate curiosity or just look at other visitors
Asger Hoeg Consulting ECSITE, 10 June 2016

19. Asger Hoeg Consulting ECSITE, 10 June 2016
Therefore, in the future science centre’s exhibition cannot “only” consist of hands-on, minds-on exhibits We must deliver a much more diverse experience in our exhibitions
Asger Hoeg Consulting ECSITE, 10 June 2016

20. The Gesamt Kunstwerk Koncept Inspired by Richard Wagner
Asger Hoeg Consulting ECSITE, 10 June 2016

21. Asger Hoeg Consulting ECSITE, 10 June 2016
A science centre should include elements from other cultural institutions: Living animals from Zoos Art from Art Museums Artefacts from Natural History Museums and Technical Museums Fish from Oceanariums
Asger Hoeg Consulting ECSITE, 10 June 2016

22. Asger Hoeg Consulting ECSITE, 10 June 2016
Historical icons from National History Museums Amusement elements from Tivoli Garden Elements from Children’s Museums
Asger Hoeg Consulting ECSITE, 10 June 2016

23. Asger Hoeg Consulting ECSITE, 10 June 2016
I foresee a merge in the elements that cultural institutions will use to stimulate their visitors
Asger Hoeg Consulting ECSITE, 10 June 2016

24. Conclusion: The Individual Exhibition The Gesamt Kunstwerk Koncept
Asger Hoeg Consulting ECSITE, 10 June 2016

25. Thank you very much for your attention!!
Asger Hoeg Consulting ECSITE, 10 June 2016