1. Features of marketing in IBM.

2. Online marketing - what we are investing in this concept.
Engaging each customer and potential customer in a dialogue on all available channels, built on the basis of his past and current behavior

3. Marketing practices should be developed
In order to effectively engage customers in a dialogue on each channel marketers must:
Listen
Understand
- Communicate
Insight
Get information on all channels
Act consistently and uniformly

4. Three mandates for the new CMO are:
From millions to one
The data of desire
The branding of culture

5. Poll Results: Do you use practice multi-channel interactive marketing?
Currently do this across all channels Currently do this across some channels, but not others Don’t currently do this but plan to in the next 12 months future more than 12 months from now Don’t currently do this and have no plans at this time Don’t know what my company is doing or planning to do in this area

6. Position on the market 10 years of leadership

7. More than 2,500 companies worldwide rely on for IBM EMM

10. Thanks for your attention!