1. Final Project: Tabasco Chili Sauce
Karla, Sterling and Victoria

2. Mission Statement
As we reach these consumers, we want them to understand that TABASCO® stands for more than just “hot” sauce. We often say, “It’s more than just hot,” and it really is. When you buy TABASCO® brand products, you are getting five generations of commitment to quality standards and excellence in production.

3. Background MchIlhenny Company started in 1868 by Edmund MchIlhenny.
Red signature sauce was founded in late 1860’s.
Sauce was made with red peppers and salt and aged for 30 days then added white wine vinegar and aged fro 30 more days.
Still made the same and labeled in 22 languages and sold in over 180 countries and territories.

4. SWOT Strengths Weaknesses
Tabasco brand is a well- known product throughout the world.
The McIlhenny company has a very loyal customer base.
Tabasco sauce is sold in every grocery store in the United States.
Weaknesses
Tabasco Chili Starter is not easily accessible when going into any grocery store.
Tabasco does not advertise the brand well enough.
Tabasco sauce is produced in only one location.

5. SWOT Opportunities Threats
The 7 spice chili starter can expand into other flavors of specialty sauce.
A campaign may be created for the 7 spice chili starter like social media and YouTube.
Threats
There is a large growing market for hot sauces.
Competitors advertise more efficiently.

6. Theme and Promotion
We decided to target this product towards men, who love football and are between the ages of
Promotion will begin in the Fall of 2016 and run until Super Bowl Sunday of 2017.
The product will be advertised on YouTube, television and social media. Advertising will also run on Tabasco’s YouTube channel on how to use the product and create new recipes with the product.

7. YouTube Ad
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