2. Product Manager UX
& user experience
& Visual illustration
designer
Technician

3. To design for creating new behavior
To collect for processing behavior data
To apply data in management
----by our team

4. Focus on innovation. Foresee future
Technology x Design x Business

5. Part 1 选题背景 命题理解 产品定位/设计目标 Background 0. 系统图 1. 设计、AI 与 新零售

6. Understanding Illustration online
How to remove the line between online and offline retails
New retail
What are the undiscovered offline data?
offline
What does AI can do for customers?
What are the pain points in the management
of retailers
How does AI help the managers do
store management?
Design
Manager AI
What is the undiscovered data that is
significant
to management?
customer
What are the behaviors of customers that can be digitalized?
What does new retails can do for customers?
What we focus on

7. New retail
Big data
Design
Experience
Data
Optimizing user experience by data
Creating more touch points to get more data
Collecting more data by interaction design
- Digitize customers’ offline behaviors
- Integrated online behaviors and offline behaviors
- Help managers to make decision

8. Any behaviors of consumers’ can be digitalized, especially for offline behaviors, which are more various than online behaviors.
However, it is the variety of offline behaviors make the user’s persona more completed.
The development of AI make digitalization of users’ behavior, integration of online and offline data, data sharing between consumers and managers possible.
Oh, it can also make customers to create new behaviors by
special interaction design

9. Data collectino and Record
Data processing
Data Analysis
Data application
Data sharing

10. Store’s owner
Dominate by AI
Cooperation of AI and manager
Dominate by manager
Dominate by AI
Cooperation of AI and manager
Dominate by manager

11. Data collection & record
Early part
Data processing and analysis
Middle part
Last part
Data application and sharing
Dominate by AI
Cooperation of AI and manager
Dominate by manager

12. 二、产品定位/设计目标 New retail solution for physical stores
Service design + CRM API

13. 二、产品定位/设计目标
We focus on the clothes retailers