1. The Business Cycle Introduction to Business & Marketing
Distribute: note guide!!
Introduction to Business & Marketing

2. Task 44
Define the phases of the business cycle.

3. The Business Cycle
The business cycle is the rise and fall of economic activity over time.
Economies naturally go through “ups” and “downs.”
Historically, the United States has experienced economic slumps in 1930s, 50s, 70s and 00s causing a fall in economic activity & rise in unemployment.
Economic downturns or slumps are generally followed by new waves of increased productivity & increased GDP.

4. The Business Cycle The economy has been influenced by: War
Foreign competition
Changes in technology
Changes in consumer wants

5. Prosperity
This stage refers to the peak of the economy when demand is high.
High level of production (GDP) and income / profits
Low level of unemployment
Consumers are spending

6. Recession
This stage refers to a decline in the economy during which demand starts to fall.
Steady decline in production (GDP) and income / profits
Increasing unemployment rate
Consumers start to save their money.

7. Depression
This stage refers to the contraction of the economy when demand is low.
Lowest levels of production (GDP) and income / profit
High level of unemployment
Consumers are saving their money.

8. Recovery
The stage refers to the expansion of the economy when demand starts to rise.
Steady increase in production (GDP) and income / profit
Decreasing unemployment rate
Consumers are starting to spend their money again.

9. Closing Task
What factors can help to keep an economy booming? (prosperity)
What might cause a change from prosperity to recession? (prompt a recession)
What factors can help to keep an economy in a downswing? (depression)
What might cause a change from a recession to prosperity? (prompt a recovery)
Return to your poster paper with your group. Answer the question written on the back.

10. Entrepreneurs Who Rose from the Ashes
goo.gl/V4qf3X

11. Workplace Readiness Skills: Personal Qualities & People Skills
CTE  Marketing Education

12. Task 4 Demonstrate self-representation skills.

13. Self-Representation Skills
Dressing Appropriately
Professional vs. Personal
Following Dress Code
Maintaining Personal Hygiene
Using Language & Manners Suitable for the Workplace
Respectful, Polite & Professional Practices

14. Think About It! Table Time
What is the relationship between self-image and self-representation skills?
Why are self-representation skills important in school? On the job?
How can you improve your self-representation skills?
What techniques can you employ to overcome shyness? To overcome nervousness?
Table Time

15. FORBES goo.gl/4PTCcY Read the article, and answer the questions about What Not to Wear.

16. Task 5 Demonstrate diversity awareness.

17. Demonstrating Diversity Awareness
Working in a respectful and friendly manner with all customers and coworkers
Same degree of respect regardless of origin, race, appearance, religion, gender, disability, age
Respecting cultural differences encountered in the workplace

18. How diverse is this class?
Where were you born?
Describe your family’s ethnicity – where are your parents / grandparents from?
Where did you go to elementary school?
Where do you live now?
How old are you?
Have you ever traveled internationally? If so, where?
Where do you hope to go to college?
What is your dream job?
How diverse is this class?

19. Diversity Matters!
Google has 62% of the global search market share, including more than 200 countries.
Mission: Facilitate access to information for the entire world, and in every language
How many languages are there? 4,000 +
Most popular? Mandarin Chinese, Spanish, English
Google found they could reach 99.3% of the Internet population with only 40 languages.
Motto: Never judge a search engine by its interface.
Started 40-Language Initiative

20. Closure
In a new high school, what do you want your legacy to be? Describe the personal brand you represent.
Explain how diversity can help to strengthen a team.

21. Thu. October 13, 2016 OBJECTIVES REMINDERS TODAY’S AGENDA
(44) Define the phases of the business cycle.
REMINDERS
DECA Pink Week Interest Meeting // Tomorrow!
Economics Unit Test October 25th
TODAY’S AGENDA
BRO Time Identify a good or service in low supply with high demand.
Economic Systems Quiz [ Tasks 39 – 42 ] Economic Systems, Mixed Economies, Supply & Demand
The Business Cycle PowerPoint + Notes. Case Study Article.
Workplace Readiness Skills Review notes. Daily Quiz!
CLOSURE
What events or triggers might cause a shift from one stage of the business cycle to another?