1. Persuading

2. An important skill that you need to learn is the art of
persuading others in your group to accept your
suggestions and ideas.
Persuasion uses language with impact: it is graphic and
seeks to create an emotional charge.
Persuasive language can be found in political speeches,
film reviews, and advertising.
You will find a lot of ‘buzz words’ in advertisements which
are meant to influence people and increase sales.

3. Some buzz words in the language of persuasion are:
Quality
Better
Easy
Guaranteed
Free
Delicious
Safe
Improved
Results
New
Proven

4. Advertisers use language to influence people’s
perceptions, beliefs and actions.
One basic strategy is to associate positive or negative
thoughts and emotions with the product or service being
sold.
Many people buy products not because they are better
quality than the other, but because of associations that
have absolutely nothing to do with the products, such as:
- free gifts
- price cuts
- special offers

5. Imagine that you are engineers of a company. You
have been asked to design a new gadget or machine
that will improve the quality of life. Draw and describe
your invention including the following details:
the name of the gadget/machine
the special features of it
the benefits
the expected cost

6. Situation Surfing the Internet has many advantages. However, in recent
years, there has been a growing concern about the negative
effects of the Internet on the young people. At a forum
organised by your college, you have been asked to speak on
one method of decreasing the negative effects.
In your opinion, the best method of decreasing the negative
effects of the use of Internet is:
Candidate A: more parental control
Candidate B: stricter laws on cybercafes
Candidate C: increased government control over the Internet
Candidate D: guidance on Internet surfing provided by schools.