1. 2/e P T

2. 1
The
Basics
McGraw-Hill/Irwin

3. What Is Communication? Communication Continuous process
creating message meaning within a person and exchanging meaning between people
Continuous process
Various contexts
Cultural symbols
Spoken, nonverbal, and visual symbols

4. Skills for 21st-Century Business
Twenty-first-century business communicators need multiple communication skills.
© Jon Feingersh/CORBIS

5. Skills for 21st-Century Business
1.  Intrapersonal or internal communication
internal processing of messages
Listening
active mental and cognitive process of attending to and interpreting sounds
Reading
intrapersonal process of attending to and interpreting written language

6. Skills for 21st-Century Business
FIGURE 1.1 Intrapersonal Communication
© C. Borland/ PhotoLink/ Getty Images

7. Skills for 21st-Century Business
2.  Business communication
design and exchange of messages between and among members to accomplish organizational goals
3.  Interpersonal or external communication
interaction between at least two people who co-create a relationship

8. Skills for 21st-Century Business
4.  Small-group communication
two or more people who join together to accomplish specific goals
5.  Verbal communication
use of both spoken and written language to accomplish message goals
6.  Public communication
public speaking or lectures presented to a group audience

9. Basic Communication Principles
Communication Is a Process
Communication Is Contextual
Communication Is Continuous
Nonverbal communication
body movements such as gestures, facial expressions, and vocal sounds that do not use words

10. Basic Communication Principles
FIGURE 1.2 Intrapersonal Communication Is Continuous
© C. Borland/ PhotoLink/ Getty Images

11. Basic Communication Principles
Communication Coordinates Our Relationships
Communication Is Symbolic
Symbol
type of sign that has no natural connection to the idea, word, or object it represents

12. Basic Communication Principles
FIGURE 1.3 Common Visual Symbols
© Royalty-Free/ CORBIS;
© Photodisc Collection/ GettyImages;
© LawrenceLawry/ Getty Images;
© S. Meltzer/ PhotoLink/ GettyImages;
© Royalty-Free/CORBIS

13. Basic Communication Principles
Communication Is Culturally Linked
Culture
socially constructed way of thinking and behaving in the world
Intercultural communication
interactions between people from different cultural groups

14. Basic Communication Principles
Communication Is Collaborative
Collaborative writing
Collaborative decision making & problem solving
Collaborative presentations
Communication Is Ethical
Ethics
principles that guide appropriate conduct

15. How Does Communication Work?
FIGURE 1.4 Interactive Model of Communication

16. How Does Communication Work?
Is High Fidelity Hard to Achieve?
High fidelity
achievement of mutual understanding, which is the ideal communication experience
Noise
interference that interrupts or affects the exchange of messages

17. How Does Communication Work?
FIGURE 1.5 Noise

18. How Does Communication Work?
Components of the Communication Process
1. Ideas and encoding
Ideas
generated at the point of perception, when information from the environment or from inside your mind stimulates and arouses your attention
Encoding
transformation of ideas into symbols to design communication messages

19. How Does Communication Work?
Components of the Communication Process (continued)
2. Communication source and receiver
Source
originator and transmitter of the message
Receiver
recipient of the message, or the destination point

20. How Does Communication Work?
Components of the Communication Process (continued)
3.  Messages
ideas encoded and designed into one or more symbols to communicate meaning

21. How Does Communication Work?
Components of the Communication Process (continued)
4. Communication channels
Channel
medium that carries messages within and between people
Human channels
thoughts, verbal communication (speech and writing), nonverbal behaviors (body movements and vocal sounds), sound, sight, and smell
Technological channels
radio, TV, telephone, fax, video, , and hand-held devices

22. How Does Communication Work?
Components of the Communication Process (continued)
5. Decoding
Decode
perceive, translate, and interpret information received in a message

23. How Does Communication Work?
Components of the Communication Process (continued)
6. Message feedback
Feedback
special type of message designed as a response to a received message

24. Communicating Intrapersonally
Encoding and Decoding Messages Intrapersonally
Selectivity
choosing certain information to focus on

25. Communicating Intrapersonally
The Meaning of Symbols
Intrapersonal factors
Interpersonal factors
Contextual factors
Social factors

26. Communicating Intrapersonally
Sending Ourselves Messages
Self-talk
Mental imagery
Nonverbal behaviors

27. The Intrapersonal and Business Communication Connection
Designing Business Communication
Communication designer
someone who skillfully plans and designs effective business messages

28. The Intrapersonal and Business Communication Connection
What Is a Communication Design Strategy?
Design strategy
set of techniques that enable a business communicator to design messages more effectively and accomplish communication goals
Predesigned strategies
Integrated and situational strategies

29. Questions ?