2. 3500 10/100 Customer Presentation
Speaker’s Name Title, Company Name

3. Agenda Introduction Your challenges and the 3500 3500 product features
Availability

4. LAN Enterprise Switches
8212zl
5406zl
5412zl
3500yl 1G PoE
/100 PoE
NEW
/100 Non-PoE
Expanding The ProVision Family

5. Product features 10/100 Premium Fixed-port Solution
10/100 Enterprise edge switches
Runs the same software as 3500yl with support for premium license.
Supports 4 1G dual personality ports (No 10G)
For PoE SKUs, all 10/100 ports and 10/100/1000Base-T Ports are PoE capable. Supports the 620 EPS/RPS solution
Ideal for enterprise edge deployments that do not require Gigabit throughput
J Number
Official Product Description
J9470A
HP ProCurve Switch
J9472A
HP ProCurve Switch
J9471A
HP ProCurve PoE Switch
J9473A
HP ProCurve PoE Switch
10/100 Premium Fixed-port Solution

6. Agenda Your challenges and the 3500 Introduction 3500 product features
Availability

7. Enterprise business objectives and network requirements
Business expansion
New
applications
Unpredictable
growth
ProCurve
Adaptive
Network
Diverse
bandwidth
requirements
Compliance
requirements
Business Objectives
1) Business Expansion - leads to following network requirements:
Application enablement
Advanced services
Enterprise network evolution
Seamless branch office growth
2) Business Efficiency – leads to following network requirements:
Increased productivity
Security
Single, converged networks
Data center virtualization
Regulatory compliance
Trends
Users
Resource
constraints
Mobile/remote
access
Business efficiency

8. Key network challenges
Designing networks for diverse applications
Managing a diverse network with limited resources
Adapting to changing business needs
Cost of acquisition and operations
Securing the network
Meeting business objectives often creates significant challenges and opportunities for IT and network infrastructure. Some of these challenges include:
Designing networks for diverse applications
Not all applications that run in a network are similar. They differ in their performance, scalability and feature demands. The needs of a individual in the finance department could be very different from the needs of an individual in Engineering doing CAD design.
Managing such a diverse network with limited resources:
If designing a network is a challenge, managing it is a bigger challenge especially given the limited resources. Managing the network involves planning all aspects including the software that is run, planning for a sparing strategy, and remote administration.
Adapting to changing business needs:
Network agility is an important ingredient of business agility. Change is the only constant factor – changes to customer requirements, regulatory requirements, business priorities, growth and competitive landscape all require your business to be agile. Networking is the backbone and enabler of this. The challenge lies in designing networks that can adapt to these changing business needs.
Cost of acquisition and operations:
Keeping the costs low is critical not only in weak economic conditions but also in all good conditions…Cost involves both acquisition cost and ongoing costs.
Securing the network:
Network security has remained one of the top priorities and concerns for several years to network administrators and CIOs. Securing your assets is not only crucial for business continuity but also a regulatory requirement in several countries and companies.

9. Designing networks for diverse applications
Performance future-proofing
Mission Critical HA
Video
CAD
Data Transfer & Storage
Gigabit
8200zl
Browsing
Most office applications
Voice
Thin Client
Issue/challenge:
Applications differ in nature and the bandwidth requirements also differ based on the applications. The needs within a network are not homogeneous. The challenge is in optimizing the network to these diverse needs without compromising ease of management.
Solution:
Until this point we have been offering only 1G switches. Today with the introduction of /100 we are offering choice so that you can find the right size network based on the need and location without compromising the ease of management and other substantial benefits that are realized by standardizing the network with a single unified SW image.
5400zl
3500yl
3500
/100 = Offers Choice

10. Managing a diverse network
Common SW image for 8200zl/5400zl/3500
ProCurve Manager enables seamless management
Shared optics and shared modules ease sparing
Issue 1: Multiple SW images – Difficult to manage
Issue 2: Difficult to spare and upgrade
Our chassis products share the modules, so it makes your sparing seamless and easy
Both our chassis and fixed port switch run on a single provision based SW image and they all support the same transceivers, which means you can standardize your network.
All the devices can be managed through PCM as a single management interface enabling seamless management of your network. ProCurve Manager, also called PCM is included with all ProCurve managed devices at no charge. ProCurve manager Plus, or PCM+ is the upgrade to PCM. ProCurve Manager Plus is a Windows-based network management solution that provides robust and detailed management of ProCurve devices. It enables configuration and monitoring of network devices from a central location.
Chassis – Shared Modules
Fixed Port Switches
8200zl
5400zl
3500yl
3500
/100 – Easy to manage

11. Adapting to changing business needs
Investment protection with:
Regular software updates
Upgradeable software
Full Layer 3 capable, IPv6 ready
Based on proven adaptive network architecture
Issue: Upgradeable features – Forces expensive switch forklift replacements. Or you have to buy everything upfront incurring heavy investment at the beginning.
Solution:
ProCurve has been a big proponent of Chassis products as this enables scalability without significant upfront investment. It is also reflected in the modular 10G design for our gigabit fixed port switches, where you can add the 10G module on an as needed basis. Similarly, for our 3500, just like other products we have so far, you can upgrade the license to Layer 3 whenever you need. In addition, you get lifetime software UPDATES on the base license. Since this is based on the provision (Titan) software, we can add capabilities and features through out the life of the product. As always, with ProCurve, your investment is protected and your network is future-proofed.
/100 – Protect your investment

12. Cost of acquisition and operations
ProCurve Lifetime Warranty* with next business day advanced replacement
Cost optimized 10/100 solutions
Upgradeable SW minimizes upfront investment
Free lifetime SW update on base license.
Challenge: Expensive maintenance contracts and costs. Most customers pay up to 20% of the equipment cost on an annual basis for maintaining it. Often these costs increase year after year.
Solution: ProCurve Lifetime warranty has saved millions of dollars to our customers and will continue to offer it in our products. With the option of 10/100 solution now we are offering a lower cost solution.
refer to for warranty details
HP ProCurve - True savings

13. Securing your network Manage and secure your network seamlessly 8200
5400
3500yl
/100
HP ProCurve Mobility Manager
HP ProCurve Identity Driven Manager
HP ProCurve Network Immunity Manager
HP ProCurve Manager Plus 3.0
Identity-based management & Network threat Management
Challenge:
Network security has remained one of the top priorities and concerns of network administrators and CIOs. Securing your assets is not only crucial for business continuity but also a regulatory requirement in several countries and companies. According to Forester, there is at least one security attack per second on a corporate network in US.
Solution:
The 3500 supports multiple means through which you can secure your network - virus throttling , Dynamic IP lockdown, Dynamic ARP protection, Identity driven ACLs, ICMP throttling, 802.1X, Web-based authentication, MAC-based authentication, access control lists, MAC address lockout, Switch CPU protection and a host of other security features which will be discussed in more detail subsequently.
In addition, 3500 plugs into HP ProCurve’s suite of Software management products which includes two security products, Identity Driven Manager and Network Immunity Manager.
Identity Driven Manager is a plug-in to ProCurve Manager Plus that can be used to dynamically apply security and performance settings based on user, device, location, time, and client system state.
ProCurve Network Immunity Manager is another plug-in for ProCurve Manager Plus. It can be used to detect and automatically responds to threats within the network, such as virus attacks.
Configuration management
Monitoring
Troubleshooting
Policies & Alerts
Discovery
Wireless LAN planning, deployment, management and monitoring
Manage and secure your network seamlessly

14. Agenda Introduction Your challenges and the 3500 3500 product features
Availability

15. Product features Gigabit Access   10G Uplinks Gigabit uplinks PoE
3500yl (10/100/1000)
3500 (10/100)
Gigabit Access  
10G Uplinks
Gigabit uplinks
PoE
Premium License Support
Line rate Access
Software
K- Series
K-Series
RPS/EPS

16. HP ProCurve Switch comparison
/48
3500yl-24G/48G
/48
2910al-24G/48G
10/100 RJ-45 Ports
20/44
24/48
Uplink Ports
4 (Dual Personality) 4
2 Fixed Gig-T and 2 SFP ports
10G module slots NA 1 2
10G Modules
(optional/fixed)
- 2p CX4 & 2p X2 module
2p SFP+ module - 2p CX4 module
Interconnect Kit
10G oversubscription
1.39 to 1
1 to 1
PoE
NA/PoE
PoE+
Packet Buffer Size (Allocation)
18 MB/36 MB
(Static)
1 MB/2 MB
(Dynamic)
6 MB
Throughput
8.9 mpps/12.5 mpps
75.7 mpps/111.5 mpps
9.5 mpps/13.0 mpps
95 mpps/131 mpps
Switching Capacity
12.0 Gbps/16.8 Gbps
101.8 Gbps/149.8 Gbps
12.8 Gbps/17.6 Gbps
128 Gbps/176 Gbps
10G Performance
2910al – 40G for 4 ports
3500yl – 28.8G for 4 ports
2610 – NA
3500 – NA
Packet Buffering
Comparison between
2910al – 6MB of memory for both models, dynamically allocated ( for gig and 10 gig)
2610
ProCurve , 24-PWR, 24/12-PWR:
1MB of memory, dynamically allocated
ProCurve , 48-PWR:
2MB of memory, dynamically allocated
ProCurve 2900 Series:
13.5 MB for 24 port (J9049A) and 22.5 MB for 48 port (J9050A)
The 10GbE ports have 4.5MB of memory, this is included in the memory quantities shown above (i.e : 9.0 MB MB = 13.5 MB)
3500 & 6600
3500 – 18MB of memory per 24 ports, statically allocated
G & 24G-4XG - 18MB of memory per 24 ports, statically allocated
Throughput:
2610 vs throughput difference is due to total number of ports
has 28 total ports vs has 24 total ports
has 52 total ports vs has 48 total ports
Throughput: 2610 vs throughput difference is due to total number of ports
has 28 total ports vs has 24 total ports
has 52 total ports vs has 48 total ports 16

17. HP ProCurve Switch comparison
/48
3500yl-24G/48G
/48
2910al-24G/48G
Number of VLANs
2048
256
MAC address
64K 8K
16K
Trunks /
Ports per trunk
60 Trunks /
8 ports per trunk
60 trunks /
24 trunks /
24 Trunks /
IGMP Multicast groups
511
Static Routes 16 64
RIP Routes
10K NA 2K

18. Competitive Product Comparison
ProCurve 3500
Cisco 3560 V2**
Fiber Uplinks 4 2
MAC addresses
64K
3K – 12K
Warranty
Lifetime
Limited Lifetime
PoE Power
398W
370W
IGMP Routes 2K 1K
Unicast Routes
10K
8K-11K
ACL/ACE
3K*
1K – 2K
Max VLANs
VLAN IDs 4K
EPS/RPS
Yes
*Combined ACL, Virus throttling, IDM, ICMP & Management VLAN
** Source: Online Datasheet.

19. Agenda Introduction Your challenges and the 3500 3500 product features
Availability

20. Product availability Availability: Availability: July 1st, 2009
Pricing:
Following is the list price for the products:
Not-to-Exceed Pricing
SKU
Product
List price
J9470A
HP ProCurve Switch
 $      2,449
J9472A
HP ProCurve Switch
 $      4,099
J9471A
HP ProCurve PoE Switch
 $      3,099
J9473A
HP ProCurve PoE Switch
 $      5,299

21. Summary NEW Right-size and standardization without compromising
Right-size your network with the choice of both PoE & Non-PoE, 1G & 10/100
Standardize with a single SW image built on proven 3500yl/5400zl/8200zl series architecture and SW
Investment Protection with ProCurve Lifetime Warranty*
Future-proof with SW updates and upgrades when needed
8212zl
5406zl
5412zl
3500yl 1G PoE
/100 PoE
NEW
/100 Non-PoE
Right-size and standardization without compromising

23. Back Up

24. Question and answer
What are the main differences between the ProCurve 3500yl and the ProCurve 3500?
ProCurve 3500yl supports
Gigabit PoE on all RJ-45 ports
An optional 4 Port 10 GbE yl module
ProCurve 3500 supports
10/100 on all RJ-45 ports and Gigabit on Dual-Personality ports (non-PoE SKUs)
10/100 PoE on all RJ-45 ports and Gigabit on Dual-Personality Ports (PoE SKUs)
No 10 GbE support

25. Question and answer
Is PoE+ supported on the ProCurve /100 PoE switches?
No, only PoE is supported on the ProCurve /100 PoE switches.
Do the ProCurve /100 (non-PoE and PoE) switches run the same software as the ProCurve 3500yl switches?
The ProCurve /100 Switches support K.14.xx and newer software. The ProCurve 3500yl Switches support K.11.xx and newer software. The ProCurve 3500 and 3500yl switches support the same versions of K.14.xx software.
Do the ProCurve /100 (non-PoE and PoE) switches support 10 GbE?
No, 10 GbE is not supported on these switches.

26. Question and answer
Do the ProCurve /100 (non-PoE and PoE) switches support the same Redundant and External Power Supply as the ProCurve 3500yl switches?
Yes, the ProCurve 620 RPS/EPS is supported by the ProCurve /100 Switches and the ProCurve 3500yl Switches.
Do the ProCurve /100 (non-PoE and PoE) switches support the same SFP/Mini-GBICs as the ProCurve 3500yl switches?
Yes, the ProCurve /100 Switches and the ProCurve 3500yl Switches support the same SFP/Mini-GBICs.

27. Software feature comparison ProCurve 3500 and 2610
Category
Feature
2610
3500
Management
Remote Intelligent Mirroring  
Port Mirroring
RMON, XRMON
sFlow
Command authorization
Friendly port names
Dual flash images
Multiple configuration files
Uni-Directional Link Detection (UDLD)
Connectivity
IPv6: Host
IPv6: Dual Stack (IPv4/IPv6)
IPv6: MLD Snooping
IPv6: ACL support
IPv6: QoS support
IPv6: Ready Logo
PoE (802.3af)
PoE + (802.3at)
Pre-standard PoE support
Jumbo frames
Auto-MDIX

28. Software feature comparison ProCurve 3500 and 2610
Category
Feature
2610
3500
Performance
ASIC (non-HP, HP, ProVision)
non-HP
ProVision
Selectable queue configurations
limited 
10 GbE (*Requires Optional 10GbE Module) 
Buffering
dynamic
static
Gigabit Uplinks
Resiliency and high availability
VRRP (on Premium License)
802.1s Multiple Spanning Tree
802.3ad (LACP)
Server-to-Switch Distributed Trunking
Layer 2 Switching
IEEE 802.1ad Q-in-Q (Requires Premium License)
ProCurve switch meshing
VLAN support and tagging
IEEE 802.1v protocol VLANs
GARP VLAN Registration Protocol
Layer 3 services
UDP helper function
Loopback interface address
Static IP routing 16
256
RIP
OSPF (Requires Premium License)

29. Software feature comparison ProCurve 3500 and 2610
Category
Feature
2610
3500
Security
USB Secure Autorun (requires ProCurve Manager Plus):  
Switch CPU protection
Virus throttling
ICMP rate limiting
ICMP throttling
IEEE 802.1X
Web-based authentication
MAC-based authentication
Multiple IEEE 802.1X users per port 8 32
Concurrent IEEE 802.1X and Web or MAC authentication schemes per port
Access control lists (ACLs)
limited
Identity-driven ACL
DHCP protection
BPDU port protection
Dynamic IP lockdown
Dynamic ARP protection
STP Root Guard
Detection of malicious attacks
Port security
MAC address lockout
Source-port filtering

30. Software feature comparison ProCurve 3500 and 2610
Category
Feature
2610
3500
Security (continued)
TACACS+ 
Secure Shell (SSHv2)
Secure Sockets Layer (SSL)
Secure FTP
Secure management access 
Security banner
Convergence
IP multicast routing (Premium License)
IP multicast snooping (data-driven IGMP)
LLDP-MED (Media Endpoint Discovery)
IEEE 802.1AB Link Layer Discovery Protocol (LLDP)
RADIUS VLAN for voice
PoE allocations
Quality of Service (QoS)
Layer 4 prioritization
802.1p Traffic prioritization
Bandwidth shaping:
Port-based rate limiting per-port ingress/egress enforced maximum bandwidth
Guaranteed minimum per-port, per-queue egress-based guaranteed minimum bandwidth
Class of Service (CoS): sets the IEEE 802.1p priority tag based on IP address, IP Type of Service (ToS), L3 protocol, TCP/UDP port number, source port, and DiffServ