1. KOH3361 INTERCULTURAL COMMUNICATION
1ST Meeting
4 March 2017
Dr. Moniza Waheed

2. Class assessments
Assignment 1: 30% Assignment 2: 30% Final Exam : 40%

3. Preview History and Development of Intercultural Communication
Taxonomy of Intercultural Communication
Basic Concepts in Intercultural Communication

4. History and Development
As a field of study started in the 1950s
WW2 saw the collapse of the world economy (except USA)
USA took the initiative to build the world economy (had own agenda)
Started the Peace Corp.
USA build a program to study other cultures & trained Peace Corp members

5. Why study Intercultural Comm.?
Politics
Economics
Social

6. Taxonomy

7. Taxonomy-Intercultural Comm.

8. Sarbaugh’s 1998 Taxonomy 2 assumptions:
Individuals from the same culture has a lot of similarities (homogeneity)
Uncertainty and uncomfortableness occurs in intercultural communication

9. Sarbaugh’s 1998 Taxonomy (cont.)
Elements in intercultural communication
World view
Norms
Coding system
Perception towards the motivation of relationship
Ahmad/Wong  Ahmad/Sukarno  Ahmad/Martin
Malay/Chinese Malaysian  Malay/Indonesian  Malay/Italian
HomogenousHeterogenous

10. Basic Concepts Understanding own culture
Understanding the culture of others
In-group / out-group
Stereotypes & prejudice
Uncertainty

11. Recap History and Development of Intercultural Communication
Taxonomy of Intercultural Communication
Basic Concepts in Intercultural Communication

12. Questions?