1. Color Theory

2. Basic color terms Red hue Red tone Red shade Red tint
Hue refers to the color’s name
Value refers to the amount of dark and light in a hue i.e. dark, medium or light red
Saturation (Intensity or Chroma) refers to the level of purity
Shade is a hue with black added
Tint is a hue with white added
Tone is a hue with gray added

3. Terms for color groupings
Primary colors
Secondary colors
Monochromatic colors
Complimentary colors
Analogous colors

4. Simultaneous contract
Color and Contrast
Figure /ground relationships are basic to all visual representation.
A figure is a subject and a ground is the area that surrounds it.
How much the figure and ground stand apart from each other is the measure of contrast.
The more contrast, the higher the visibility.
Simultaneous contrast occurs when colors side by side affect each other. One seems to modify the tone or hue of the other. However these changes are only perceptual.
High contrast
Low contrast
Simultaneous contract

5. The Color Wheel
Color wheels arrange color in a way that allows us to see the relationships between primary, secondary and even tertiary colors.
Color wheels shows the range of gradations between different hues.
Warm, saturated, light value hues are active.
Cool, low saturation, dark value hues are passive.
Some colors remain visually neutral or indifferent
Advancing hues are most often thought to have less visual weight than receding hues
This color wheel also shows colors divided into passive, active and neutral zones

6. Johannes Itten: 7 color contrasts
Pure color (hue) contrast
Contrast of hue is illustrated by undiluted colors in their most intense luminosity.

7. Cool-Warm Contrast
These colors can be used to produce effects in landscape. Cooler colors make objects more distant because of the intervening depths of atmosphere. Cold-warm contrast helps suggest nearness and distance.

8. Complimentary Contrast
Two colors are complementary if their pigments, mixed together produce a neutral gray-black. These neutrals can create a diverse range of undertones.

9. Light-dark contrast
Expressions of light and dark using white and black.

10. Saturation Contrast 1
Contrast of saturation is the contrast between pure, intense colors and dull, diluted colors.

11. Saturation Contrast 2
Contrast of saturation is the contrast between pure, intense colors and dull, diluted colors.

12. Contrast of Extension 1
Different amounts of one color are needed to balance another.   The contrast of extension is used to refer to contrast between the proportion of one area of color to another.

13. Contrast of Extension 2
Different amounts of one color are needed to balance another.   The contrast of extension is used to refer to contrast between the proportion of one area of color to another.

14. Color Combinations Complementary Split-complementary Triadic
relationship
Split-complementary
relationship
Triadic
relationship
Analogous
relationship
Double complementary
relationship

15. Study questions What are primary colors What are secondary colors?
What is hue?
What is value?
What is saturation?
What is a complimentary color palette?
What is a analogous color palette?
What is a monochrome color palette?
What is an active color?
What is a passive color?
What are Ittens’ color contrasts?
What is a neutral color?
What is a tint?
What is a shade?
What is simultaneous contrast?
Which colors make a room seem larger?
Which colors make a room seems smaller?