2. Creativity and Innovation
Module 13
Creativity
and
Innovation

3. Learning Objectives 1. Describe the creative process.
2. Identify the traits or characteristics that are related to individual creativity.
3. Explain the difference between creativity and innovation.
4. Describe the stages and the different types of innovation.
5. Gain insight into the key issues associated with the management of creativity and innovation processes.
6. Understand the interplay among human behavior, group behavior, creativity, and innovation.

4. Key Terms and Concepts Adaption–innovation model
Administrative innovation
Creative process
Creativity
Creativity-relevant skills
Domain-relevant skills
Dual ladders
Emotional intelligence
Incremental innovation
Innovation
Innovation process
Person-oriented approach
Process innovation
Process-oriented approach
Product innovation
Product-oriented approach
Radical innovation
System-maintaining innovation (SMI)
System-transforming innovation (STI)
Task motivation

5. Module Outline Premodule Preparation Introduction What Is Creativity?
The Organizational Context of Creativity
Developing the Creative Process within the Organization
Organizational Innovation
Key Elements that Influence the Innovation Process
Management’s Challenge
Cautions on Creativity
Summary

6. Premodule Preparation
Activity 13-1: Exploring Creativity in an Organizational Setting:
3M’s Post-It Note Pads
Objectives:
a: To explore the organizational context for creativity and innovation.
b: To identify the variety of skills and competencies involved in triggering and facilitating creativity.
Case: 3M’s Post-it Note Pads
New Product Development
The Post-it Note
Discussion Questions

7. Introduction
Organizational creativity and innovation are processes where individuals work together in a complex social system to create a valuable, useful:
new product
service
idea
procedure
work process
Creativity and innovation are workworld buzzwords.
Creativity – an aspect of individual effectiveness
Innovation – an aspect of organizational effectiveness

8. What Is Creativity?

9. What Is Creativity? Distinguishing between Creativity and Innovation
(Continued)
Distinguishing between Creativity and Innovation
The Creative Person
Emotional Intelligence and Creativity

10. The Organizational Context of Creativity
The Adaption-Innovation Model
Motivation and Creativity
Creativity and Commitment
Creativity and Social Influence

11. The Organizational Context of Creativity
(Continued)

12. Developing the Creative Process within the Organization
Team Creativity
From Creativity to Innovation

13. Organizational Innovation
Types of Innovation
Stages of the Innovation Process

14. Key Elements that Influence the Innovation Process
Key Players and Roles
Atmosphere or Climate
Organization Design
Incentives, Rewards, and Evaluation
Job Design, Job Rotation, and Careers

15. Management’s Challenge
Create an organization that allows activities to be effectively performed
while creativity and innovation are given opportunities to flourish.
Challenge is to:
hire, train, and develop a set of individuals with:
a variety of specialized and technical skills and abilities
skills in problem solving, communication, conflict resolution, and team building
develop organizational learning mechanisms that foster learning climate

16. Cautions on Creativity
Counterproductive excesses:
Employees feel they do not have high potential if not offering new ideas
Managers feel they are not supportive if not trying new ideas
“Change for the sake of change”
“If it’s not broken, don’t fix it”

17. Summary ?
Questions