1. Questions to consider during target group engagement planning
Who is your target audience?
Based on your partnership objectives, what is the target state?
Does the target group need to be more aware of something?
Does the target group need to change their attitude?
Does the target group need to change their behaviour?
Should my communications be more informative or engaging?
What kinds of reputational risks are there?
What are the key messages for them? What do they need to know or understand?
How can they best be reached with key messages?
Is there some 3rd party who has an access to them? Who is credible in their eyes?
What kind of materials could be utilised or distributed to them? In which occasions?
How frequent should the communications be in order to reach the aspired target state or change?
How do I follow up or measure the progress? How do I know the activities were successful?

2. Partnership target group communications & engagement -template
PARTNERSHIP OBJECTIVE/S
Create awareness of water shortages
Local farmers in Example are
Local women in Example village
TARGET GROUP/S
At the current ways of consumption, water shortages are getting worse
Water shortages influence the whole community
Use water wisely
KEY MESSAGES
REPUTATIONAL RISKS
How are you going to Capture the Action?
MATERIALS
DESCRIPTION
During spring 2016, two educational campaigns will be organized together with EcoNGO organization.
Campaign 1 will include:
Posters in local supermarkets
Two training sessions about “How to use water wisely” for local women
One information session about “Water shortage influences” for local farmers
Educational brochures will be distributed in the trainings. These brochures include actual pictures from the Fake River.
Campaign 2 will include:
Educational brochures will be distributed in the Example village
Local stories will be gathered and shared in cooking event for the local women
Campaign 1: January 15th-March 15th
Posters distributed on January 18th to local supermarkets
First training session on Feb 20th
One information session on March 13th
Second training session in March 23rd
Campaign 2: March May 2016
Local stories will be gathered during Feb 2016
Cooking event is organized on April 15th
Brochures will be distributed in May
FREQUENCY
Educational video series
Educational brochures
Posters
Stories
Pictures
CHANNELS
Training sessions
Information sessions
Cooking event

3. External communications plan - template
Objective
Target audience
Key messages
Communications material
Communications channel
Schedule
Responsible
Budget
Raise awareness of water challenges in Example city
Citizens in Example city
xxx
Newspaper article
Local newspaper
Feb 2016
N.N.
600 $
Local women entrepreneurs in Example city
Brochure
Training event
Mar 2016
400 $