1. Launch Plan
Amy Anderson-Hjulberg
MTS Confidential

2. Agenda Objective Theme Internal Resources Product Materials
Launch Materials
Launch Events
Test Support Materials
MTS Confidential

3. Launch Objective
To build awareness in the global marketplace and generate interest
The launch support objectives include:
Providing the MTS sales force and business partners with meaningful training
Equipping the MTS sales force and business partners with high-quality print and online product information tools in local languages
Promoting the new offering throughout the remainder of FY12 and throughout FY13 with a mix of marketing tactics
MTS Confidential

4. Launch Theme Expertise Across the Spectrum
Leverages MTS’ reputation as a leading global supplier of innovative, high-performance mechanical test and simulation solutions
Differentiates MTS as a global source of mechanical testing expertise
Accents the growing product breadth and applications expertise
MTS Confidential

5. Internal Resources Training
Live Sales Readiness Training (preliminary)
MTS Eden Prairie, Minnesota Facility on May 2012
Live Sales Readiness Training (full content)
MTS Eden Prairie, Minnesota Facility on June 2012
Narrated presentations of the June event for distribution to sales
Online Sales Readiness Training – Tentatively 22 June 2012
Live Service Readiness Training (proposed)
MTS Eden Prairie, Minnesota Facility in November 2012
Test Marketing Intranet & BP Extranet sites
MarketShare
Intranet article
MTS Confidential

6. Product Materials Collateral Customer presentation (coming soon)
MTS Acumen Family Brochure
Specification table
Accessories for MTS Acumen Systems (coming soon)
Customer presentation (coming soon)
MTS Confidential

7. Product Materials – online
Web information (
SEO & SEM
MTS Confidential

8. Product Materials – online
Web information (
SEO & SEM
Microsites
MTS Acumen Systems
Expertise landing page
MTS TestSuite Software (updated content)
MTS Confidential

9. Launch Materials Introductory brochure
Initial handoff or enquiry fulfillment
MTS Confidential

10. Launch Materials Introductory Brochure Direct Marketing Campaigns
One direct mail and three s each
Two campaigns
Bio
Materials
MTS Confidential

11. Launch Materials Introductory Brochure Direct Marketing Campaigns
Advertising (Print & Online)
Advanced Materials & Processes Magazine (ASM)
MTS Confidential

12. Launch Materials Introductory Brochure Direct Marketing Campaigns
Advertising (Print & Online)
Editorial
Force & Motion Newsletter
Advanced Materials & Processes Magazine (ASM)
MTS Confidential

13. Launch Materials Introductory Brochure Direct Marketing Campaigns
Advertising (Print & Online)
Editorial
Posters/Graphics Support
MTS Confidential

14. Launch Materials Introductory Brochure Direct Marketing Campaigns
Advertising (Print & Online)
Editorial
Posters/Graphics Support
Novelty Giveaways
MTS Confidential

15. Launch Events SAMPE, Baltimore, US – 22-24 May
World Bio Congress, Chengdu, China – 1-5 June
Bio seminar, Beijing, China – 8 June
MD&M, Chicago, US – June
18th Congress of European Society of Biomechanics, Lisbon, Portugal – 1-4 July
MTS Confidential

16. Test Supporting Materials
Environmental Brochure
Novelty Giveaway
100% recycled, environmentally friendly print processes
MTS Confidential

17. Thank you for your attention
Questions?
MTS Confidential

18. Break Remainder of the day: Competition and Selling Strategy
Pricing and Quoting
Selling Scenarios
Discussion and Q&A
Closing
MTS Confidential