1. Part-time teaching as an entry to your second career
Getting your Feet wet:
Part-time teaching as an entry to your second career

2. Your presenters Professor Maria Russell, APR, Fellow PRSA
Professor of Public Relations and Director, Newhouse Executive Education Programs, S.I. Newhouse School of Public Communications, Syracuse University
Dr. Judy VanSlyke Turk, APR, Fellow PRSA
Professor Emerita, Virginia Commonwealth University
CAPT. Bob “Pritch” Pritchard, APR, Fellow PRSA
Lecturer & Faculty Adviser, Lindsey + Asp, Gaylord College, University of Oklahoma

3. Where do you find a part-time teaching job
Jobs may or may not be advertised
Know what they teach
What they’re looking for

4. What did I get myself into?
Typical qualifications
Pay, such as it is
How much work is it?
The real reason to do this

5. Teaching DIFFERENT COURSES
Core public relations courses
Principles
Writing
Strategy
Campaigns
Teaching to your strengths: Media relations, nonprofit public relations, crisis communications, etc.

6. Seven principles of undergraduate teaching excellence
Regular contact with students
Reciprocity & cooperation among students
Active learning
Prompt feedback
Emphasize time on task
Communicate high expectations
Respect diverse talents and ways of learning

7. Planning a course Setting course goals
Segmenting and sequencing topics
Picking a textbook
Preparing the syllabus

8. Ideas for the classroom
How to lecture
Guest speakers
In-class exercises
Assignments
Field trips
Group projects

9. Grading Be honest, not Santa Clause Be consistent
What those letter grades mean

10. Web-based, online environments
Content management systems
Blackboard
D2L
Canvas
What it is and what it can do
Starting slow

11. Be Proactive! Network, network, network with professionals & academics
Invite yourself to faculty meetings
Observe other classes in your department
Read what your academic colleagues have written
Invite your academic colleagues into your classroom
Videotape while teaching & have a colleague review

12. “The Big Picture” Like all work, there are good days & bad days
Keep the “big picture” in mind; that is:
You are molding the next generation of public relations practitioners, and in the process, are discovering more about yourself.

13. Where to begin?
Approach the task like you would any public relations situation – with research

14. Questions to ask… Required or elective course?
Who taught it before you?
Is there a syllabus around?
What courses precede & follow yours?
Knowledge & skill base of entering students & students exiting your course?

15. In other words…
Find out the expectations & history of your course, including the good, the bad, & the ugly

16. Transitioning to full-time
Finding a full-time job
University/college types
Undergraduate teaching institutions
Professional Schools (Newhouse)
State or “name” colleges
Doctoral programs
Directly related to:
Duties: Time spent teaching &/or researching
Salaries: What the university will pay
Expectations: For how much “work”

17. Routes to a Teaching Job
Apply now
Secure degree first
Types of degrees & opportunities to teach
Little known paths to earning degrees
Assistantships
Employer school support

18. Higher Ed Sites Organization Sites Institution Sites
find
Higher Ed Sites
Organization Sites
Institution Sites

19. GEOGRAPHY • DISCIPLINE
Higher Ed Sites
GEOGRAPHY • DISCIPLINE
Public Relations • Advertising • Journalism
Communication • Mass Communication • Marketing
Integrated Communication • Strategic Communication
Media Studies • Organizational Communication
GEOGRAPHY • DISCIPLINE
Public Relations • Advertising • Journalism • Communication • Mass Communication • Marketing • Integrated Communication • Strategic Communication • Media Studies • Organizational Communication

20. Organization Sites www.prsa.org/jobcenter/main
Public Relations Society of America (PRSA) –
most practitioner positions
Association for Education in Journalism & Mass Communication (AEJMC) – paid listings (also convention)
AEJMC Public Relations Division (PRD) – free running list
National Communication Association (NCA)

21. Qualifications Typical base requirement is a Ph. D
Some openings require Master’s + extensive industry experience
Make the case for Master’s equivalency
Professional experience + APR
Adjunct– Master’s degree, either alone or with significant experience (CEPR survey)

22. Commission on Public Relations Eduction
Public relations educators and practitioners representing 15 professional societies in PR and Comm
Since 1975, presented recommendations on public relations education
Newest undergraduate report should be released by the end of the year
Established benchmarks for teaching public relations

23. Learning to teach resources

24. Questions?