1. IRISH FORUM FOR GLOBAL HEALTH (IFGH)
Dialogue on Diarrhoea : Hygiene, Sanitation and Water: Forgotten Foundations of Health? - 15th March 2011
“WASH – private sector integration”
Tel:
Nov Copyright Medentech

2. Medentech – Who we are Based in Ireland
Infection control advisers internationally.
The world’s largest producer of water disinfection tablets –
1 billion in 2009.
Export > 60 countries
Blue Chip Partners:
Pfizer, Ecolab, J&J, Schering Plough, USAID, WHO / PAHO, Bayer, The UN, Red Cross.
Nov Copyright Medentech

3. Aquatabs are self dissolving (effervescent) water purification tablets
can be used in a wide variety of situations.
Household Water Treatment
Emergency & Disaster Relief
Peacekeeping & Defence Forces
Travel, Camping & Marine
Number 1 Water Purification tablet in the world
Over 1 Billion Aquatabs supplied in = 15 billion litres of water
Over 13 million daily users in developing countries
Manufactured under Pharmaceutical Conditions
Over 15 International Independent Studies on Effectiveness
USEPA & WHO approved NaDCC for long term drinking water

4. Aquatabs – Growth Activities Phase 1 2005 to 2009 Phase 2 Targets
Capacity Aquatabs
750k to billion
Extra Ire + India
No. Aquatabs
200m to billion
Aquatabs + NPD
No. Users (est’d)
1.3m to m
70m
Vol. Of Water
1.8b to 15b litres
100b litres
No. Countries to
45 to 50 in total

5. Water Solution/Product Development
INDIVIDUAL HOUSEHOLD
COMMUNITY PROVIDER
Short Term Home Water Treatment
Long Term Home Water Treatment
Decentralised Community Water Treatment
Centralised Community Water Treatment
1 to 2,500 litres
Specific Volumes
Up to180,000 litres
20 litres per minute
Up to 1 million litres per hour
“Serving the bottom of the Pyramid”
Nov Copyright Medentech

6. Distribution Models – BOP - Partnerships
International Network
Other Country Programmes
Medentech
Retail Chain (Kiosk’s/Drug Stores etc)
Relying on Private sector marketing and distribution network
Primarily Urban/Peri-urban reach
Government / National Stakeholder Group
(BCC)
Commercial
Agent
Distributor
Social Marketing Organisation
(BCC)
Community Based Distribution (CBD)
Leveraging CBD/NGO etc networks aimed at BCC, advocacy and capacity building
Primarily Rural access
Integration with “Basket” of Health Products as appropriate
Funded Intervention
Emergency/Health
Retail Chain
Kiosk/Pharmacies
Community Based Distribution (CBD)
Marketing
Private Sector: Above-the-line (ATL) marketing (advertising and promotion) to “pull” Aquatabs through the distribution chains
Non-private Sector: Below-the-line (BTL) social marketing to “push” Aquatabs through at the household level, using behaviour change communication (BCC) on HWTS/HIP, as appropriate
Enabling Stakeholder Integration
Public Private Partnerships/Alliances 6

7. Emergencies – Responsiveness & Development
HWTS is the ultimate in pre-preparedness for water crisis situations. Community is pre-trained for POU applications (even if regular use is low).
HWTS is the ultimate in pre-positioning. Stocks are ready to hand and can be rapidly deployed, with locally available training materials, in local language, through existing infrastructures.
Post-event continued use and net savings to the public sector - For about the same cost as giving a family Aquatabs for 3 months the same family can be educated / convinced to purchase into the long-term.
But, the same communication media will simultaneously reach a further 20 families in the community at no extra cost. This collateral communication is of significance.
A Langtane/Clasen study has shown an uptake level 9 times greater with proper usage education than simply making product available in a crisis

8. Training Programmes

9. Thank you
Kevin O Callaghan