1. The Memphis Economy; Using Data to Reach A New Audience
Presented by Ryan Hanson

2. The Sparks Bureau of Business and Economic Research
Founded in 1963
Largest Research Center at the University of Memphis, in terms of grants
Center for Manpower Studies Center
Center for Real Estate Research

3. About Me Hired in 2006, GIS Services Programmer
MA in Geography and MS in MIS
Candidate for the PH.D. in Earth Sciences
Positions at SBBER always evolving

4. How we used to do things

5. Advantages and Disadvantages
Business Perspective was our calling card
Limited Audience
Cost to Produce
Time to Produce
Challenge to present timely data
Not Flexible

6. The Partnership Memphis Economic Development Growth Engine (EDGE)
PILOT and TIFFs
Expanding their role

7. Challenges Limited Staff Limited Funding Development Cost
University Website Software Narrow Focus
Better Serve the Public
Raise Awareness About Us
Gain a Larger Audience

8. Solutions SquareSpace DataZoa Facebook Twitter YouTube GoAnimate
MailChimp
Google Docs
Power BI

9. TheMemphisEconomy.com http://thememphiseconomy.com/ 2 main functions
Data Center
Analysis

10. News Feed
YouTube
Twitter
Facebook

11. Improved Data Request Response

12. YouTube Data Animations

13. What’s next
First issue of the web publication will come out in Q
Website will go live in Q
Economic Outlook and a Year-end Review
Developing Social Media Presence
Expanding Data Center
Animations
GIS and Data Visualization
Development and Automation