1. Taking your reputation to the next level
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett

2. Overview of the reputation research conducted for PRISA
24-Jun-18 01
Overview of the reputation research conducted for PRISA
Repudometer® was used to measure the current reputation of PRISA
Stakeholder group interviewed:
MEMBERS
Survey took place from:
23 MAY to 08 JUNE
2016
Survey was sent out:
ELECTRONICALLY
Total number of participants:
143
Confidence level: 95%
Accuracy + 7%
Reputation Score
69%.
What did we measure?

3. Reputation Matters at a glance
24-Jun-18 01
Reputation Matters at a glance
Corporate Dialogue
Corporate Management
Corporate Capital
Operational
Governance
Human
Capital
Internal Dialogue
Internal Dialogue
Strategic
Intent
Operational
Capability
Reputation Management
External Dialogue
External Dialogue
Corporate Positioning
Corporate Performance
Strategic Alliances
Value
Offering
Internal Dialogue
Internal Dialogue
Corporate
Social Investment
Business Results
External Dialogue

4. Who completed the survey?
24-Jun-18 03
Who completed the survey?

5. Research and evaluation02
Research and evaluation
Corporate management
Corporate capital
Overall reputation: 69%
Corporate performance
Corporate positioning
Corporate dialogue

6. Research and evaluation02
Research and evaluation
HIGHEST
LOWEST

7. 24-Jun-18 03
Feedback received

8. How do members see PRISA?
24-Jun-18 03
How do members see PRISA?

9. Communication channels
24-Jun-18 03
Communication channels
Interesting findings about communication channels used by members…
49% said they read the Commnik E newsletter
Content for newsletter - what your members want…
45% Case studies / thought leadership , global industry news and trends | 16% Strategic content / PR specialist | 9% Benefits of being a PRISA member (current courses / career development)
Communication Preferences

10. Communication channels
24-Jun-18 03
Communication channels

11. 24-Jun-18 03
Membership
43% partially agreed that membership fees are good value for money; 88% said they would encourage other PR practitioners to become members
52% of respondents have read and signed the commitment to PRISA Code of Ethics and Professional Standards of Practice of Public Relations and Communication Management
Ideas to improve customer service to members: Majority of respondents (75%) indicated there needs to be more membership benefits, more frequent updates (31%) and courtesy s (29%), meetings (20%) and calls (15%). Other ideas included to improve the image of the PR profession and being more strategic.

12. 24-Jun-18 03
Membership

13. 24-Jun-18 03
Let’s dig deeper

14. 24-Jun-18 03
Let’s dig deeper

15. 24-Jun-18 03
Let’s dig deeper

16. ? Questions Tel Jhb: +27 11 317 3861 Tel Cpt: +27 21 790 0208
Skype: reputation.matters
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