1. CRISIS COMMUNICATION and RISK MANAGEMENT

2. What is a CRISIS?
A crisis is any SITUATION that is THREATENING or could threaten or HARM people, seriously interrupt business, DAMAGE REPUTATION or negative impact the bottom line.

3. CRISIS COMMUNICATION
Crisis communication is an INITIATIVE which aims at PROTECTING THE REPUTATION of the organization and MAINTAINING ITS PUBLIC IMAGE.

4. It is a SUB-SPECIALTY of the PUBLIC RELATIONS profession that is design to PROTECT and DEFEND and individual, company, or ORGANIZATION facing a public challenge to its reputation.

6. Crisis Communication Process
Gather the Communications Team
Identifying Crisis Situations
Developing the Messages
Managing Communications (Monitor & Respond)
Putting a Plan into Practice

8. Crisis Communication Management
Crisis communication management is a process designed to prevent or lessen the damage a crisis can inflict on an organization and its stakeholders.

9. Different Stages of a Crisis
1. Precaution 2. Planning-Prevention 3. Crisis Coping 4. Post-crisis

10. 10 rules for Crisis Management
1. Respect the role of the media 2. Communicate 3. Take responsibility 4. Centralized information 5. Establish a crisis team

11. 6. “Plan for the worst, hope for the best” 7
6. “Plan for the worst, hope for the best” 7. Communicate with employees 8. Third parties 9. Use research to determine responses 10. Create a website

14. What is a RISK?
Risk is the possibility that something bad or unpleasant will happen. It can also be someone/something that may cause bad or unpleasant thing to happen

15. Risk Management
Risk management is a process for identifying, assessing, and prioritizing risks of different kinds.

16. Effective Risk Management Programme
Policy describes the objectives of the Risk Management programme.
Procedures determine how the policy will be implemented. 
Standards provide guidance on particular issues. 

17. Types of Risk Compliance risks Employee risks Environmental risks
Financial risks
Health and safety risks
Operational risks
Political and economic risks
Strategic risks

19. Risk Management Process
Identify the Risks
Identify the Causes
Identify the Controls
Establish your Likelihood and Consequence Descriptors
Establish your Risk Rating Descriptors

20. Add other Controls
Make a Decision
Monitor and Review

22. Difference of a RISK from a CRISIS
Things that MIGHT go wrong
possibility of suffering harm or loss
A factor, or course involving uncertain danger
A situation involving exposure to danger
Things that DO go wrong
time of intense difficulty, trouble, or danger
crucial or decisive point or situation
difficult or dangerous situation that needs serious attention

23. GROUP 1 rose ann lopez nuj de castro clarissa palce rubylyn tadios thank you!